Must Have Ideas, co-founded by Amy Knight in 2018, has quickly evolved from a single product offering into one of the UK's fastest-growing e-commerce brands. Initially launched with just £3,000 and an innovative sponge, the company now boasts over 200 products and ships approximately 9,000 orders daily. Knight's journey, which began in a spare room and included a strategic pivot from a law career, highlights the power of digital marketing, driving annual revenues close to £70 million and significant investment in advertising.
The three co-founders started with £3,000 and had a stringent £20 advertising budget for social media videos they produced themselves. Spool forward seven years and Must Have Ideas now spends £2m monthly on Meta ads.
Must Have Ideas started in 2018 with a hygienic sponge and has now expanded to over 200 products, dispatching more than 9,000 orders daily.
âI thought it would be a lifestyle business but the growth got away from us and we are trying to keep up,â says Amy Knight.
Knight left Ecoegg and shifted her focus to Must Have Ideas, utilizing online resources to learn digital marketing, a skill essential for their explosive growth.
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