Orb founders grew so frustrated dealing with billing at Asana, they built their own billing software | TechCrunch
Briefly

"Unlike all the tools we had access to as developers, billing systems were inflexible and rigid. We found it super counterintuitive that legacy billing tools didn't make it easy to evolve pricing over time."
"We bring together billing and data in a single platform. Traditional billing tools are far removed from the product, centered around commercial constructs like a 'subscription' or 'contract.' Orb starts with ingesting raw product usage, and enables our users to define any pricing logic on top of that."
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