Joseph Rutakanga founded Rwazi to address the lack of usable consumer insight data in international markets. Rwazi has developed an AI-powered software system that allows businesses to gain real-time visibility into consumer behavior and market trends. The company raised a $12 million Series A to expand its market intelligence solutions, helping reduce customer acquisition costs and enhance loyalty for clients such as Coca-Cola and Nestle. The approach centers on obtaining zero-party data shared voluntarily by consumers, which provides valuable insights for businesses in diverse markets.
"There was an abundance of consumer and market-level data for places like the U.S., UK, and a few parts of Western Europe, maybe some traces in Canada and Australia. But when it came to international markets, including economic giants like India, Brazil, Mexico, Japan, Turkey, and China, there was nothing usable."
"The solution wasn't surveys. It wasn't panels. It was what we now call zero-party data; consumption data that's voluntarily shared by the consumer, within their own routines, captured using advanced validation and verification systems."
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