#consumer-insights

#consumer-insights

As a creator or founder, even the slightest critique can feel like a knife when aimed at something you've labored over so intensely.

76% of U.S. households that own an EV plan to buy another one next, driven by improved charging infrastructure and an influx of new models.

Defining your ICP without real conversations is tricky because you end up with assumptions (instead of insights). The gold comes from speaking directly with people who match your target profile.

They're also modular, so if the strap is just too weird-looking, you can clip in nose pads and arms, which is genius. That alone makes the sunglasses so much more comfortable and useful, especially if you like boating, biking, or other high-speed activities.

Fast Company and Inc. are tightening up their paywalls to create more value for subscribers and adapt to referral traffic challenges, focusing on consumer revenue.

The standard rating scales often fail to predict actual behavior, misleading survey results and leading to ineffective decision-making in resource allocation.

Allsup's offers a unique grocery-style experience with a focus on food over coffee, resulting in often disappointing coffee selections that prioritize minimal offerings.

Best Western Plus provides notable upgrades over standard Best Western hotels, featuring enhanced amenities and breakfast options that make them a worthy choice for travelers seeking comfort.

When your current cash back credit card starts rolling back benefits, it's time to look for a new card, especially for enthusiasts like Phil.

As an Aldi employee and mom, I'm always excited when I find cool items at the store that are worth grabbing for myself and my family. Recently, I've noticed a lot of great home and self-care products on the shelves.

The Teads research indicates that relationship status significantly impacts Valentine's Day celebrations in the UK; while 85% of people in relationships plan to celebrate, 39% of married individuals do not. This variance highlights the necessity for brands to deliver targeted and tailored advertising strategies to effectively engage with different demographics during this festive season.

Our team spent hours sifting through reviews and customer feedback to pinpoint the top products favored by people in their 40s, ensuring quality selections.

Amazon provides a selection of affordable yet ingenious products that can solve everyday problems effortlessly, proving that brilliance doesn't always come at a high price.

In the early 2010s, the USDA realized that their quality grading programs didn’t measure tenderness, one of the most important characteristics of a steak cut.

The average American has driven nearly 14,000 miles annually, leading to significant wear on vehicles, emphasizing the importance of selecting a reliable brand.

Nike may be one of the most popular or well-known shoe brands - but that doesn't automatically mean that it's the best. Testing and reviewing smaller, or lesser-known, footwear brands is incredibly important.