#consumer-insights

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#marketing

Marketers have a new audience to worry about - large language models

Marketers must consider large language models alongside traditional audiences to effectively adapt strategies and understand consumer interactions with AI chatbots.

AA marketer Will Harrison: 'Marketing should inspire the whole business'

The AA is transforming its brand through creativity and insights, drawing marketing inspiration from successful brands like Specsavers.

The People v the Turkey [of the Week]: Calling BS on 'bad' ads

Marketers should prioritize consumer data over traditional critiques of holiday ads.

The 12 Sharpest Lessons from Marketing Leaders at Fortune Media, Liquid Death, Oatly & More

Marketing should treat audiences as humans, not consumers.
Embrace humor and unconventional themes to connect effectively with audiences.

Mint Mobile Tops Among Brands Seeing a Boost in Ad Awareness

Mint Mobile's ad awareness increased significantly in Q3 due to a strategic increase in advertising volume and relevance during high-viewership periods.

Local Know-How Is Your Agency's Secret Weapon

Customization in marketing is crucial, but requires local insights beyond just data.

Marketers have a new audience to worry about - large language models

Marketers must consider large language models alongside traditional audiences to effectively adapt strategies and understand consumer interactions with AI chatbots.

AA marketer Will Harrison: 'Marketing should inspire the whole business'

The AA is transforming its brand through creativity and insights, drawing marketing inspiration from successful brands like Specsavers.

The People v the Turkey [of the Week]: Calling BS on 'bad' ads

Marketers should prioritize consumer data over traditional critiques of holiday ads.

The 12 Sharpest Lessons from Marketing Leaders at Fortune Media, Liquid Death, Oatly & More

Marketing should treat audiences as humans, not consumers.
Embrace humor and unconventional themes to connect effectively with audiences.

Mint Mobile Tops Among Brands Seeing a Boost in Ad Awareness

Mint Mobile's ad awareness increased significantly in Q3 due to a strategic increase in advertising volume and relevance during high-viewership periods.

Local Know-How Is Your Agency's Secret Weapon

Customization in marketing is crucial, but requires local insights beyond just data.
moremarketing
#ai-in-retail

AI-Influenced Shopping Boosts Online Holiday Sales: Salesforce

AI-powered chatbots significantly boosted online sales during the 2024 holiday season, enhancing consumer purchase experiences despite increased product return rates.

Online spending grew 3% to a record $1.2T over holiday period, says Salesforce | TechCrunch

Online spending reached a record $1.2 trillion globally during the holiday season, with notable increases on key shopping days despite rising return rates.

AI-Influenced Shopping Boosts Online Holiday Sales: Salesforce

AI-powered chatbots significantly boosted online sales during the 2024 holiday season, enhancing consumer purchase experiences despite increased product return rates.

Online spending grew 3% to a record $1.2T over holiday period, says Salesforce | TechCrunch

Online spending reached a record $1.2 trillion globally during the holiday season, with notable increases on key shopping days despite rising return rates.
moreai-in-retail
#authenticity

Consumers want brands to participate in social media trends

Brands should engage in meme culture but avoid forced or corporate tones.
Careful balancing of trend engagement and brand voice is crucial for authenticity.

Gen Z's drive toward niche pushes brands to change strategy

Brands need to engage with niche communities to foster genuine connections and meet consumer demands for authenticity and belonging.

Consumers want brands to participate in social media trends

Brands should engage in meme culture but avoid forced or corporate tones.
Careful balancing of trend engagement and brand voice is crucial for authenticity.

Gen Z's drive toward niche pushes brands to change strategy

Brands need to engage with niche communities to foster genuine connections and meet consumer demands for authenticity and belonging.
moreauthenticity
#artificial-intelligence

Why Predictive Analytics Matter for Fashion Profitability

Modern trend forecasting utilizes AI and predictive analytics for data-driven predictions, enhancing speed and responsiveness to shifts in consumer preferences.

Three Things You'll Learn at Skift Megatrends Events in New York and London

Travel remains a top consumer priority in 2025, shaping industry trends and innovations.

Why Predictive Analytics Matter for Fashion Profitability

Modern trend forecasting utilizes AI and predictive analytics for data-driven predictions, enhancing speed and responsiveness to shifts in consumer preferences.

Three Things You'll Learn at Skift Megatrends Events in New York and London

Travel remains a top consumer priority in 2025, shaping industry trends and innovations.
moreartificial-intelligence
#aldi

The cheapest supermarket of 2024 has been named and it's not Lidl

Aldi was named the cheapest supermarket in the UK for 2024, beating Lidl and holding this title consistently throughout the year.

Aldi apologises as teabag discontinued leaving shoppers crying 'year ruined'

Aldi discontinues popular salted caramel teabags, disappointing fans and highlighting a broader trend of product discontinuations among major brands in 2024.

The cheapest supermarket of 2024 has been named and it's not Lidl

Aldi was named the cheapest supermarket in the UK for 2024, beating Lidl and holding this title consistently throughout the year.

Aldi apologises as teabag discontinued leaving shoppers crying 'year ruined'

Aldi discontinues popular salted caramel teabags, disappointing fans and highlighting a broader trend of product discontinuations among major brands in 2024.
morealdi
#product-recommendations

If You're Kinda Over Reels And TikToks, But Still Want To Know About Trendy Products, Here Are 37 Things To Check Out

Certain products maintain popularity and relevance regardless of social media trends.
Independent selections by editors ensure quality recommendations for consumers.

33 Practical Stocking Stuffers Under $10 That Won't End Up In The Junk Drawer

The article features independent product recommendations that are valuable beyond the holiday season.

36 Things That'll Help You Deal With All Sorts Of Holiday-Specific Problems

Independent product selection ensures quality and authenticity in recommendations.

70 Coolest Gifts Under $25 With Over 4.5 Stars on Amazon

Shopping becomes easier by relying on high Amazon ratings for gifts.
Top-rated products range from games to cozy items, satisfying various preferences.

If You're a Cheapo, You'll Love These Awesome Things Under $20 on Amazon

You can find a variety of useful products on Amazon under $20 that enhance comfort and convenience in everyday life.

If You Don't Own These 39 Cat Products Yet, You've Gotta Be Kitten Me

The article recommends a curated list of cleaning products and toys that are both functional and stylish.

If You're Kinda Over Reels And TikToks, But Still Want To Know About Trendy Products, Here Are 37 Things To Check Out

Certain products maintain popularity and relevance regardless of social media trends.
Independent selections by editors ensure quality recommendations for consumers.

33 Practical Stocking Stuffers Under $10 That Won't End Up In The Junk Drawer

The article features independent product recommendations that are valuable beyond the holiday season.

36 Things That'll Help You Deal With All Sorts Of Holiday-Specific Problems

Independent product selection ensures quality and authenticity in recommendations.

70 Coolest Gifts Under $25 With Over 4.5 Stars on Amazon

Shopping becomes easier by relying on high Amazon ratings for gifts.
Top-rated products range from games to cozy items, satisfying various preferences.

If You're a Cheapo, You'll Love These Awesome Things Under $20 on Amazon

You can find a variety of useful products on Amazon under $20 that enhance comfort and convenience in everyday life.

If You Don't Own These 39 Cat Products Yet, You've Gotta Be Kitten Me

The article recommends a curated list of cleaning products and toys that are both functional and stylish.
moreproduct-recommendations

Experts find misleading information on air fryers that fools millions

Air fryers are popular but their advertised capacities may mislead consumers, often not reflecting the usable cooking space.
Which?'s findings reveal the real usable capacity of air fryers is significantly lower than advertised.
#product-reviews

Reviewers *Insist* These 28 Affordable Products Are Just As Good As The Expensive Versions

Affordable drinkware options like the Simple Modern tumbler and Takeya water bottle outperform pricier brands in functionality and design.

A Portrait of the Artist as an Amazon Reviewer

Kevin Killian's unique Amazon reviews blend humor, nostalgia, and genuine insight, making them both entertaining and enlightening.

We Tried Tonnes of Aluminium-Free Deodorants, But Only These 5 Passed Our Rigorous Tests

Aluminium-free deodorants are gaining popularity, but they don't prevent sweating like traditional antiperspirants.

Reviewers Say These 42 Affordable Alternatives Are "Just Like" The Name Brand Versions

The Birkenstock Boston clog alternative is highly regarded for its similarity to the original.
Consumers often mistake the alternative for the actual brand.

These 10 Holiday Gift Ideas Are Simple But Incredible

Adopting a mindset of quality over quantity can lead to better value and satisfaction in purchases.

28 Home Organizers You Likely Didn't Know Existed

The article introduces a curated selection of product recommendations for readers.

Reviewers *Insist* These 28 Affordable Products Are Just As Good As The Expensive Versions

Affordable drinkware options like the Simple Modern tumbler and Takeya water bottle outperform pricier brands in functionality and design.

A Portrait of the Artist as an Amazon Reviewer

Kevin Killian's unique Amazon reviews blend humor, nostalgia, and genuine insight, making them both entertaining and enlightening.

We Tried Tonnes of Aluminium-Free Deodorants, But Only These 5 Passed Our Rigorous Tests

Aluminium-free deodorants are gaining popularity, but they don't prevent sweating like traditional antiperspirants.

Reviewers Say These 42 Affordable Alternatives Are "Just Like" The Name Brand Versions

The Birkenstock Boston clog alternative is highly regarded for its similarity to the original.
Consumers often mistake the alternative for the actual brand.

These 10 Holiday Gift Ideas Are Simple But Incredible

Adopting a mindset of quality over quantity can lead to better value and satisfaction in purchases.

28 Home Organizers You Likely Didn't Know Existed

The article introduces a curated selection of product recommendations for readers.
moreproduct-reviews

Not Buying These Car Brands? You're Wasting Your Money

Select reliable cars to manage wear from average annual driving of 13,930 miles.
Affordable brands like Honda and Toyota offer reliability without high costs.
High prices don't guarantee quality in car purchases.
#costco

I spend at least $275 every time I go to Costco. Here are 11 items that typically end up in my cart.

Costco has become an essential resource for budgeting for a family of four.

What Brand Is Behind Costco's Food Court Hot Dogs? - Tasting Table

Costco's food court hot dogs, made by Kirkland Signature, are famed for their deliciousness and affordability, costing less than $2 with a drink.

We're having loyal Costco shoppers share their grocery lists with us. Here are their favorite things to buy there.

Costco excels at providing value on bulk purchases, satisfying diverse customer needs.

I spend at least $275 every time I go to Costco. Here are 11 items that typically end up in my cart.

Costco has become an essential resource for budgeting for a family of four.

What Brand Is Behind Costco's Food Court Hot Dogs? - Tasting Table

Costco's food court hot dogs, made by Kirkland Signature, are famed for their deliciousness and affordability, costing less than $2 with a drink.

We're having loyal Costco shoppers share their grocery lists with us. Here are their favorite things to buy there.

Costco excels at providing value on bulk purchases, satisfying diverse customer needs.
morecostco

Who Really Makes the Best Athletic Footwear? Run, Don't Walk, to Try These 10 Smaller Brands

Choosing the right athletic footwear brand can enhance comfort and performance beyond popular options like Nike and Adidas.

The Meatless Ground Beef Brand You Should Ignore At The Grocery Store - Tasting Table

The plant-based food market is expanding, but not all products meet consumer expectations—specifically Everything Legendary's plant-based ground beef.

For The Sake Of Cleanliness, You've *Got* To Try These 44 Amazing Products

Folex and Pink Stuff are effective cleaning solutions for tough stains on various surfaces.

The Most Popular IKEA Organizer Is This Adorable Mini Find That's Under $2

The clear glass TRUMFISK jar from IKEA is a top choice for versatile storage solutions in 2024.
Simple and functional organizers significantly enhance home spaces.
#e-commerce

Council Post: From Personalization To Optimized Ads: Three Ways AI And Image Generation Can Help Brands Drive Revenue

AI is a transformative force in e-commerce, enabling brands to enhance marketing and personalization.

Can AI Chatbots Do Your Holiday Shopping? Here's What We Learned

AI shopping assistants can enhance online shopping but should be approached with caution and critical thinking.

Wirecutter and Google Partner to Help Last-Minute Shoppers

Wirecutter teams up with Google Shopping to help last-minute holiday shoppers find local gifts quickly.

Gopuff launches new ad tools aimed at young consumers

Gopuff offers new advertising tools to better connect brands with Gen Z and millennials.

Amanda Visits East Fork's New Brooklyn Store

E-commerce success resembles sports coaching; continuous testing of products is crucial for success.

Council Post: From Personalization To Optimized Ads: Three Ways AI And Image Generation Can Help Brands Drive Revenue

AI is a transformative force in e-commerce, enabling brands to enhance marketing and personalization.

Can AI Chatbots Do Your Holiday Shopping? Here's What We Learned

AI shopping assistants can enhance online shopping but should be approached with caution and critical thinking.

Wirecutter and Google Partner to Help Last-Minute Shoppers

Wirecutter teams up with Google Shopping to help last-minute holiday shoppers find local gifts quickly.

Gopuff launches new ad tools aimed at young consumers

Gopuff offers new advertising tools to better connect brands with Gen Z and millennials.

Amanda Visits East Fork's New Brooklyn Store

E-commerce success resembles sports coaching; continuous testing of products is crucial for success.
moree-commerce

How consumer purchase insights unlock the potential of CTV and retail media

CTV and retail media are rapidly evolving with substantial ad spend growth, indicating a significant shift in marketing strategies.
Shoppable ads greatly enhance consumer purchasing experiences by reducing friction and accelerating the buying process.

Inequality street': analysis reveals fewer favourites in Christmas chocolate selections

Christmas chocolate tubs often contain fewer prized treats due to shrinkflation and distribution inequality.
#brand-engagement

Nearly half of consumers feel ignored by marketers: Here's what the numbers say

Many American consumers feel neglected by advertising despite increased targeting and personalization efforts.

Relevant, short, funny: Podcast listeners tell advertisers how to improve (Veritonic)

Podcast advertising effectiveness can be significantly improved by personalizing and optimizing ads based on listener insights and data.

Nearly half of consumers feel ignored by marketers: Here's what the numbers say

Many American consumers feel neglected by advertising despite increased targeting and personalization efforts.

Relevant, short, funny: Podcast listeners tell advertisers how to improve (Veritonic)

Podcast advertising effectiveness can be significantly improved by personalizing and optimizing ads based on listener insights and data.
morebrand-engagement
#personalization

Boost Engagement with AWS and Amazon Ads | Amazon Web Services

Brands must leverage data and personalization to effectively capture customer attention in the evolving consumer goods market.

Ethical AI messaging: Crafting personalization with integrity

AI is revolutionizing marketing by enabling personalized data-driven strategies that predict consumer behavior.

How publishers empower teams for data activation

Companies must focus on actionable insights rather than just collecting data to create a competitive advantage.

The marketer's first-party data playbook

First-party data is critical for marketers to connect and personalize outreach in a privacy-focused landscape.

27 Stocking Stuffers Your Kid Will Be Totally Obsessed With

Gift-giving is seen as an art, emphasizing personal touches and consideration of the recipient's preferences.

Boost Engagement with AWS and Amazon Ads | Amazon Web Services

Brands must leverage data and personalization to effectively capture customer attention in the evolving consumer goods market.

Ethical AI messaging: Crafting personalization with integrity

AI is revolutionizing marketing by enabling personalized data-driven strategies that predict consumer behavior.

How publishers empower teams for data activation

Companies must focus on actionable insights rather than just collecting data to create a competitive advantage.

The marketer's first-party data playbook

First-party data is critical for marketers to connect and personalize outreach in a privacy-focused landscape.

27 Stocking Stuffers Your Kid Will Be Totally Obsessed With

Gift-giving is seen as an art, emphasizing personal touches and consideration of the recipient's preferences.
morepersonalization

3 business tips from the CEO of Tapestry, which owns fashion giants like Coach and Kate Spade

Joanne Crevoiserat advises leaders to cultivate an insatiable curiosity about consumers to create meaningful products.

People Are Revealing The Common Home Upgrades In 2024 They're Officially Sick Of Seeing

Many popular DIY home projects are not universally loved, with community members highlighting their frustrations and pet peeves about these trends.

This factor can get your mortgage application denied even if you're a high earner

Understanding your debt-to-income ratio is essential for securing a mortgage, as it is the primary measure of your repayment capability.

Why Jaguar's risky rebrand should be applauded

Jaguar's radical rebranding aims to attract a younger audience but risks alienating traditional customers.
#cyber-monday

This year's Cyber Monday just shattered e-commerce records

Cyber Monday 2023 saw record online spending, affirming its status as the biggest shopping day ever.
Consumer behavior reflects inflation pressures, yet a willingness to spend on discounts and luxury items persists.

2024 holiday sales live up to the record-breaking projections | MarTech

Ecommerce experienced a record-breaking holiday season with Cyber Week sales reaching $41.1 billion, a notable 8.2% increase from last year.

This year's Cyber Monday just shattered e-commerce records

Cyber Monday 2023 saw record online spending, affirming its status as the biggest shopping day ever.
Consumer behavior reflects inflation pressures, yet a willingness to spend on discounts and luxury items persists.

2024 holiday sales live up to the record-breaking projections | MarTech

Ecommerce experienced a record-breaking holiday season with Cyber Week sales reaching $41.1 billion, a notable 8.2% increase from last year.
morecyber-monday

How the Clorox Company Delivers Innovative Experiences 2024

Clorox leveraged AI and data insights to enhance innovation, achieving a goal of understanding 100 million consumers for personalized marketing strategies.

Bodega's Matt Zaremba on How to Avoid Empty Calorie Marketing

Matt Zaremba excels at integrating art and marketing through storytelling to create relatable and engaging campaigns for brands.
#market-trends

These Vehicles Take the Longest to Sell in 2024

Car sales dynamics vary by region, with small models popular in Europe but not in the U.S.
Ford F-Series is the best-selling vehicle in the U.S., despite slow sales of the F-150 Lightning.
Lincoln models like Nautilus and Navigator L are among the slowest selling cars, taking over 123 days to sell.

The allure of cars and the growing popularity of car auctions - London Business News | Londonlovesbusiness.com

Car auctions offer a dynamic marketplace for buying and selling vehicles, enhancing opportunities for both buyers and sellers.

These Vehicles Take the Longest to Sell in 2024

Car sales dynamics vary by region, with small models popular in Europe but not in the U.S.
Ford F-Series is the best-selling vehicle in the U.S., despite slow sales of the F-150 Lightning.
Lincoln models like Nautilus and Navigator L are among the slowest selling cars, taking over 123 days to sell.

The allure of cars and the growing popularity of car auctions - London Business News | Londonlovesbusiness.com

Car auctions offer a dynamic marketplace for buying and selling vehicles, enhancing opportunities for both buyers and sellers.
moremarket-trends
#holiday-shopping

What's The Actual Best Shopping Day Of The Year? Experts Weigh In

Strategic planning is essential for holiday shopping success, as the best deals depend on individual needs and timing.

All The Prime Day Deals Scary Mommy Editors Are Loving Right Now

Amazon Prime Day is a great opportunity to find quality deals on popular items while saving money.

What's The Actual Best Shopping Day Of The Year? Experts Weigh In

Strategic planning is essential for holiday shopping success, as the best deals depend on individual needs and timing.

All The Prime Day Deals Scary Mommy Editors Are Loving Right Now

Amazon Prime Day is a great opportunity to find quality deals on popular items while saving money.
moreholiday-shopping

GenAI Users Willing to Pay up to 35% More for Differentiated Connectivity: Report

Consumers are increasingly willing to pay more for differentiated connectivity, especially with the rise of generative AI apps. CSPs can benefit from performance-based offerings.

I tried the biggest burgers at 5 fast-food chains and ranked them from worst to best

Comparison of largest fast-food burgers reveals value, taste, and price as key considerations for consumers.
Burger King's Triple Whopper stands out for its taste and freshness compared to others.

Plan Marketing using Reddit Sentiments Analysis

Reddit is an excellent platform for sentiment analysis, providing rich user opinions to guide business decisions.
#samsung-galaxy-s24-fe

This Samsung phone is the model I recommend to most people (and it's $175 off right now)

The Samsung Galaxy S24 FE offers a strong display and good value, appealing to consumers who want quality over premium features.

The Samsung phone I'm recommending to most people this Black Friday isn't a flagship model

The Samsung Galaxy S24 FE offers strong performance and display quality at a competitive price, making it a suitable choice for consumers.

This Samsung phone is the model I recommend to most people (and it's $175 off right now)

The Samsung Galaxy S24 FE offers a strong display and good value, appealing to consumers who want quality over premium features.

The Samsung phone I'm recommending to most people this Black Friday isn't a flagship model

The Samsung Galaxy S24 FE offers strong performance and display quality at a competitive price, making it a suitable choice for consumers.
moresamsung-galaxy-s24-fe

65 Bougie Gifts That Are Cheap as Hell on Amazon

Gift giving can be thoughtful without exceeding a budget; this article highlights affordable options that look expensive.

It Costs $3.20 Each Time You Shoot This Rifle

Ammunition price tracking can help consumers find affordable options in a fluctuating market.
.22 LR is the cheapest round but has limited capabilities for serious hunting.

9 Most Hated Insurance Companies in America

Insurance companies are generally disliked, particularly in the claims process, affecting overall customer satisfaction.
#marketing-strategies

Getting the Insights You Need: How to Conduct Customer Research for a Business | HackerNoon

Conducting thorough customer research is essential for business growth and effective marketing strategies.
Understanding customer needs allows businesses to address problems and enhance service quality.

Scaling Indie Beauty Using Big Brand Expertise With Versed

Big Experience for Small Businesses: The power of merging big-brand expertise with indie brand agility to foster growth and innovation.
From Top to Bottom: Insights into navigating full-funnel marketing strategies for emerging beauty brands in today's digital and retail environment.
The Importance of Human Touch: Authenticity and strategic risk-taking in building successful beauty brands.

How marketers should advertise to mobile gamers during the holidays | Unity

Early holiday advertising is crucial for mobile game brands, as consumer spending starts well before December.
Understanding demographic spending patterns can enhance holiday marketing strategies. Brands should cater to different age groups' varying spending abilities.

What Is a Focus Group? Definition and Guide - Shopify

Focus groups enable companies to gather diverse consumer insights through structured discussions led by trained moderators.

Getting the Insights You Need: How to Conduct Customer Research for a Business | HackerNoon

Conducting thorough customer research is essential for business growth and effective marketing strategies.
Understanding customer needs allows businesses to address problems and enhance service quality.

Scaling Indie Beauty Using Big Brand Expertise With Versed

Big Experience for Small Businesses: The power of merging big-brand expertise with indie brand agility to foster growth and innovation.
From Top to Bottom: Insights into navigating full-funnel marketing strategies for emerging beauty brands in today's digital and retail environment.
The Importance of Human Touch: Authenticity and strategic risk-taking in building successful beauty brands.

How marketers should advertise to mobile gamers during the holidays | Unity

Early holiday advertising is crucial for mobile game brands, as consumer spending starts well before December.
Understanding demographic spending patterns can enhance holiday marketing strategies. Brands should cater to different age groups' varying spending abilities.

What Is a Focus Group? Definition and Guide - Shopify

Focus groups enable companies to gather diverse consumer insights through structured discussions led by trained moderators.
moremarketing-strategies
#user-experience

Building an App Inspired by TikTok Insights: A Marketer's Guide | HackerNoon

Engaging user-generated content is essential for improving dating app experiences as dissatisfaction among users is widespread.

This Samsung phone is the model most people should buy (and it's not a flagship)

The Galaxy S24 FE offers impressive display quality and brightness at a competitive price, making it an appealing choice for average consumers.

Building an App Inspired by TikTok Insights: A Marketer's Guide | HackerNoon

Engaging user-generated content is essential for improving dating app experiences as dissatisfaction among users is widespread.

This Samsung phone is the model most people should buy (and it's not a flagship)

The Galaxy S24 FE offers impressive display quality and brightness at a competitive price, making it an appealing choice for average consumers.
moreuser-experience
#brand-strategy

Common, T-Mobile Leaders, Pinterest and Mars Talk the Rise of IRL Experiences, Using AI to Sell Candy and More at Variety's Executive Studio

The importance of experiential marketing in enhancing brand connection with consumers is increasingly recognized by companies like Canva and Pinterest.

Gary Vaynerchuk Thinks Brands Are Missing Out on Creative Built for Social Media

Marketers must prioritize creative development for social media to achieve effective reach and consumer insights.

Common, T-Mobile Leaders, Pinterest and Mars Talk the Rise of IRL Experiences, Using AI to Sell Candy and More at Variety's Executive Studio

The importance of experiential marketing in enhancing brand connection with consumers is increasingly recognized by companies like Canva and Pinterest.

Gary Vaynerchuk Thinks Brands Are Missing Out on Creative Built for Social Media

Marketers must prioritize creative development for social media to achieve effective reach and consumer insights.
morebrand-strategy

How to make brand partnerships work. Lessons from American Express

American Express is transitioning from being perceived as a bank to an experiences business through strategic partnerships and data utilization.

Your audience isn't who you think - AI knows better | MarTech

The majority of marketers are dissatisfied with current tools for measuring creative content effectiveness, highlighting a need for modern solutions.

My Wife and I Have Different Mattress Preferences But This Customizable Bed Gives Us a Perfect Night's Sleep (It's on Sale!)

Customizable mattresses like the Sleep Number C2 Smart Bed truly enhance sleep quality by allowing personalized firmness adjustments for individual preferences.
#ai

Helsinki-based Cambri raised 8M in funding - Silicon Canals

Cambri secured €8M in funding to enhance its AI insights platform for predicting product launch success, demonstrating strong investor confidence.

How Walmart is evolving its data analytics platform to reflect an AI-driven focus

Walmart aims to evolve its data platform, Walmart Luminate, into Scintilla with AI-driven actionable insights for suppliers and merchants.

Helsinki-based Cambri raised 8M in funding - Silicon Canals

Cambri secured €8M in funding to enhance its AI insights platform for predicting product launch success, demonstrating strong investor confidence.

How Walmart is evolving its data analytics platform to reflect an AI-driven focus

Walmart aims to evolve its data platform, Walmart Luminate, into Scintilla with AI-driven actionable insights for suppliers and merchants.
moreai
from Shopify
2 months ago

How To Gather and Use Customer Feedback (2024) - Shopify

Simplifying feedback mechanisms can significantly enhance customer engagement and insights.

Apple debuts new business tools for managing presence across email, calls and Tap to Pay | TechCrunch

Apple expanded Business Connect to enhance business visibility on its platforms for all types of businesses, including those without a physical location.
#electric-vehicles

The Best New Electric Cars Under $40,000

EVs can be expensive, but many cost-effective options under $40,000, especially with available tax credits, provide affordable choices for consumers.

Ford will give EV buyers a free home charger and installation

Ford's Power Promise offers free home chargers to boost electric vehicle sales.
Many consumers have misconceptions that hinder them from purchasing EVs.
Despite sales increases, Ford's EVs represent a small portion of overall sales.

The Best New Electric Cars Under $40,000

EVs can be expensive, but many cost-effective options under $40,000, especially with available tax credits, provide affordable choices for consumers.

Ford will give EV buyers a free home charger and installation

Ford's Power Promise offers free home chargers to boost electric vehicle sales.
Many consumers have misconceptions that hinder them from purchasing EVs.
Despite sales increases, Ford's EVs represent a small portion of overall sales.
moreelectric-vehicles

Leader Spotlight: Bottling the benefits of failure, with Prabhath Nanisetty - LogRocket Blog

Prabhath Nanisetty emphasizes leveraging consumer insights and learning from failures to drive successful product management strategies.
#amazon

*Tons* Of Amazon Customers Have These 18 Unique Products On Their Wish Lists, So You'll Probably Want 'Em Too

Amazon's "Most Wished For" section reveals trending products across various categories, encouraging consumers to discover unique items worth adding to their shopping lists.

Parker Jotter Pen Amazon Prime Day

The Parker Jotter pen is a standout Amazon purchase, combining affordability, durability, and aesthetic appeal amidst a bleak shopping experience.

*Tons* Of Amazon Customers Have These 18 Unique Products On Their Wish Lists, So You'll Probably Want 'Em Too

Amazon's "Most Wished For" section reveals trending products across various categories, encouraging consumers to discover unique items worth adding to their shopping lists.

Parker Jotter Pen Amazon Prime Day

The Parker Jotter pen is a standout Amazon purchase, combining affordability, durability, and aesthetic appeal amidst a bleak shopping experience.
moreamazon

Brewbound Live 2024: Foresight Factory on Evolving Demos, the New Longevity Mindset and the Growing Childfree Population

The 2024 Brewbound Live conference will focus on generational consumer insights for the beverage-alcohol industry.

TikTok Rolls Out Automated Ad Targeting Options for the Holidays

Smart+ enhances advertising efficiency by automating targeting, bidding, and creative selection, improving return on investment for advertisers.

Lower Cost Drives Streaming TV Subscriber Advantage: J.D. Power Study

Cost is the primary factor driving satisfaction gap between live TV streaming and cable/satellite services.
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