#consumer-insights

[ follow ]
#reddit
#startup-funding
fromTechCrunch
1 day ago
Startup companies

Rwazi raises $12M Series A to help companies with consumer insights and intelligence | TechCrunch

fromTechCrunch
1 day ago
Startup companies

Rwazi raises $12M Series A to help companies with consumer insights and intelligence | TechCrunch

#electric-vehicles
#marketing-strategies
fromAdExchanger
1 week ago
E-Commerce

From Prime Day To Peak Season: Why Creative Is Your Holiday Retail Media Advantage | AdExchanger

fromAdExchanger
1 week ago
E-Commerce

From Prime Day To Peak Season: Why Creative Is Your Holiday Retail Media Advantage | AdExchanger

#social-media
Social media marketing
fromEMARKETER
4 months ago

Ninety percent of consumers have a Facebook profile

A significant majority of consumers globally are active on social media platforms, underscoring their importance for brand engagement.
Facebook is projected to generate substantial ad revenue growth in the coming year.
Marketing tech
fromCNET
2 months ago

Instagram Introduces Blend as a New Way to Share Reels Among Friends

The new Reels feature personalizes content based on friends' preferences to enhance user engagement.
Marketing tech
fromSocial Media Today
1 month ago

Pinterest Adds AI-Powered Collages, Updated Trend Insights

Pinterest's content format allows brands to leverage user-generated trends for advertising.
Brands can access trend insights to improve campaign strategies based on user behavior.
fromForbes
5 months ago
Artificial intelligence

Council Post: If You're Not Using AI In Marketing, You're Already Behind

Social media marketing
fromEMARKETER
4 months ago

Ninety percent of consumers have a Facebook profile

A significant majority of consumers globally are active on social media platforms, underscoring their importance for brand engagement.
Facebook is projected to generate substantial ad revenue growth in the coming year.
Marketing tech
fromCNET
2 months ago

Instagram Introduces Blend as a New Way to Share Reels Among Friends

The new Reels feature personalizes content based on friends' preferences to enhance user engagement.
Marketing tech
fromSocial Media Today
1 month ago

Pinterest Adds AI-Powered Collages, Updated Trend Insights

Pinterest's content format allows brands to leverage user-generated trends for advertising.
Brands can access trend insights to improve campaign strategies based on user behavior.
fromForbes
5 months ago
Artificial intelligence

Council Post: If You're Not Using AI In Marketing, You're Already Behind

fromTasting Table
1 week ago

The Instant Latte Mix To Avoid At All Costs - Tasting Table

Caffelatto's café mocha did not meet expectations, displaying a sour smell and an overly acidic coffee that overwhelmed any chocolatey notes, with no signs of vanilla or spices.
Coffee
fromInsideHook
2 weeks ago

J.D. Power's New Initial Quality Survey Has Good News for Lexus

J.D. Power's U.S. Initial Quality Study highlights Lexus and Nissan for reliability, while showing rising issues with plug-in hybrids.
Cars
#marketing-strategy
Marketing tech
fromThe Drum
4 months ago

How can brands use trends as a strategic springboard for marketing in 2025?

Pinterest's trend predictions for 2025 reveal significant themes for marketers that can help them navigate consumer preferences effectively.
Marketing tech
fromAdweek
3 months ago

Uniting Brand, Media, and Ecommerce to Drive Growth With Molson Coors

Brand and performance synergy enhances campaign impact.
Data-driven strategies elevate marketing's influence.
Unified structure accelerates growth and execution.
Podcast
fromRAIN News
1 month ago

Note to advertisers: 32 biggest podcasts = half of listeners (Edison Research)

Advertising on the top 32 podcasts reaches half of weekly listeners, showcasing the power and efficiency of targeted podcast advertising.
Marketing tech
fromThe Drum
4 months ago

How can brands use trends as a strategic springboard for marketing in 2025?

Pinterest's trend predictions for 2025 reveal significant themes for marketers that can help them navigate consumer preferences effectively.
Marketing tech
fromAdweek
3 months ago

Uniting Brand, Media, and Ecommerce to Drive Growth With Molson Coors

Brand and performance synergy enhances campaign impact.
Data-driven strategies elevate marketing's influence.
Unified structure accelerates growth and execution.
Podcast
fromRAIN News
1 month ago

Note to advertisers: 32 biggest podcasts = half of listeners (Edison Research)

Advertising on the top 32 podcasts reaches half of weekly listeners, showcasing the power and efficiency of targeted podcast advertising.
#ai
Marketing tech
fromForbes
4 months ago

How AI Is Transforming AdTech

AI is transforming advertising through hyper-personalization, enhancing relevance and engagement by leveraging consumer data and behavior.
Marketing tech
fromForbes
1 month ago

How AI Can Turn Data Into Meaningful Customer Experiences

Hyperpersonalization is essential in today's marketing, as consumers expect tailored experiences from brands.
Artificial intelligence
fromFast Company
2 months ago

Polling giant Morning Consult is using AI to help dig through survey data

Morning Consult's new AI platform offers real-time insights from survey data, addressing C-suite demands for immediate access to relevant information.
Marketing tech
fromForbes
4 months ago

How AI Is Transforming AdTech

AI is transforming advertising through hyper-personalization, enhancing relevance and engagement by leveraging consumer data and behavior.
Marketing tech
fromForbes
1 month ago

How AI Can Turn Data Into Meaningful Customer Experiences

Hyperpersonalization is essential in today's marketing, as consumers expect tailored experiences from brands.
Artificial intelligence
fromFast Company
2 months ago

Polling giant Morning Consult is using AI to help dig through survey data

Morning Consult's new AI platform offers real-time insights from survey data, addressing C-suite demands for immediate access to relevant information.
#credit-cards
from24/7 Wall St.
4 months ago
Travel

I'm dumb when it comes to credit cards, but I want to upgrade my current card to something with travel benefits

from24/7 Wall St.
4 months ago
Travel

I'm dumb when it comes to credit cards, but I want to upgrade my current card to something with travel benefits

Marketing tech
fromEntrepreneur
1 month ago

Why Knowing Your Customer Drives Smarter Growth (and Higher Profits) | Entrepreneur

Companies that understand their customers through data are better positioned for growth.
Marketing tech
fromThe Drum
1 month ago

You probably don't want to hear just how effective Coign's shoddy AI Fox News ad was

AI-driven advertising can produce high-impact content quickly and cheaply, but potential ethical and qualitative concerns remain.
#digital-marketing
fromHubspot
in 4 months
Social media marketing

The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

fromDigiday
1 month ago
Marketing tech

The state of interactive video: How shoppable, personalized and clickable video elements are driving brand engagement and ROI

fromHubspot
in 4 months
Social media marketing

The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]

fromDigiday
1 month ago
Marketing tech

The state of interactive video: How shoppable, personalized and clickable video elements are driving brand engagement and ROI

fromwww.exchangewire.com
1 month ago

LightBox TV & Starcount Partner to Bring Emotional Intelligence to Total TV Planning

LightBoxTV and Starcount's partnership combines advanced audience insights with TV planning, ensuring emotionally relevant media strategies that align with consumer values.
Marketing tech
#fast-food
#aldi
#gen-z
Social media marketing
fromPR Daily
4 months ago

How brands can tap into Pinterest's resurgence - PR Daily

Pinterest is an essential platform for brands to increase engagement and sales.
Understanding the unique community of Pinterest is key for PR professionals.
Clarity of intent is crucial for successful campaigns on Pinterest.
Wellness
fromMedium
1 month ago

The $500 billion wellness problem that gamification could actually solve

Gen Z prioritizes appearance, energy, and gut health as key drivers for fitness motivation.
Social media marketing
fromPR Daily
4 months ago

How brands can tap into Pinterest's resurgence - PR Daily

Pinterest is an essential platform for brands to increase engagement and sales.
Understanding the unique community of Pinterest is key for PR professionals.
Clarity of intent is crucial for successful campaigns on Pinterest.
Wellness
fromMedium
1 month ago

The $500 billion wellness problem that gamification could actually solve

Gen Z prioritizes appearance, energy, and gut health as key drivers for fitness motivation.
Marketing tech
fromExchangewire
1 month ago

Seedtag Unveils Neuro-Contextual Advertising, Entering a New Era of Contextual Targeting

Seedtag has launched neuro-contextual advertising, integrating AI and neuroscience to improve marketing effectiveness.
This approach enhances traditional targeting by understanding deeper human signals like emotion and intent.
Travel
fromTravel + Leisure
1 month ago

U.S. Airlines Are Reportedly Charging Solo Travelers More for Plane Tickets-Here's What You Need to Know

Airlines may charge solo travelers more than couples or families, according to recent data.
#market-research
London startup
fromForbes
3 months ago

30 Under 30 Europe Media & Marketing 2025: How Today's Top Startups Are Tapping Tech And Consumer Data To Build Massive Brands

AI technology accelerates market research, enabling rapid feedback collection for brands to understand consumer needs.
Marketing tech
fromForbes
2 months ago

Which Brands Are Most Popular With Consumers And Why

Amazon ranks as the top brand in MarketCast's Brand Fandom report, demonstrating strong consumer loyalty and engagement.
London startup
fromForbes
3 months ago

30 Under 30 Europe Media & Marketing 2025: How Today's Top Startups Are Tapping Tech And Consumer Data To Build Massive Brands

AI technology accelerates market research, enabling rapid feedback collection for brands to understand consumer needs.
Marketing tech
fromForbes
2 months ago

Which Brands Are Most Popular With Consumers And Why

Amazon ranks as the top brand in MarketCast's Brand Fandom report, demonstrating strong consumer loyalty and engagement.
Marketing tech
fromForbes
1 month ago

Retail Media Networks Will Reshape Consumer Purchasing In 2025

Retail media networks are transforming brand engagement and ad spending is expected to soar as brands favor first-party consumer insights.
#food-reviews
#product-reviews
fromBustle
1 month ago
Gadgets

60 Bougie Things For Your Home With 4.5 Stars On Amazon That Are Cheap As Hell

fromZDNET
2 months ago
Gadgets

ZDNET Editors' Choice: What it is, and how we're awarding the best products we review

fromBustle
1 month ago
Gadgets

60 Bougie Things For Your Home With 4.5 Stars On Amazon That Are Cheap As Hell

fromZDNET
2 months ago
Gadgets

ZDNET Editors' Choice: What it is, and how we're awarding the best products we review

Media industry
fromArs Technica
2 months ago

Max pivots back to HBO Max as WBD rethinks ability to compete with Netflix

WBD reaffirms HBO brand to enhance streaming growth by focusing on unique, high-quality content.
#marketing
Marketing tech
fromMarTech
4 months ago

Unlocking the power of marketing mix modeling solutions | MarTech

Marketing Mix Modeling is becoming essential for measuring marketing effectiveness due to the inadequacies of traditional attribution methods.
Marketing tech
fromAdweek
3 months ago

There Is No Left and Right Anymore. There Is Only Twix.

Twix shifts focus from Left vs. Right to a unified brand message emphasizing togetherness with its new campaign 'Two is more than one.'
Marketing tech
fromMarTech
4 months ago

Unlocking the power of marketing mix modeling solutions | MarTech

Marketing Mix Modeling is becoming essential for measuring marketing effectiveness due to the inadequacies of traditional attribution methods.
Marketing tech
fromAdweek
3 months ago

There Is No Left and Right Anymore. There Is Only Twix.

Twix shifts focus from Left vs. Right to a unified brand message emphasizing togetherness with its new campaign 'Two is more than one.'
#e-commerce
fromWWD
3 months ago
Marketing tech

The Consumer Collective Launches, a Connect-the-dots Fashion Consultancy

fromWWD
3 months ago
Marketing tech

The Consumer Collective Launches, a Connect-the-dots Fashion Consultancy

fromFast Company
2 months ago

The art of taking feedback

As a creator or founder, even the slightest critique can feel like a knife when aimed at something you've labored over so intensely.
Growth hacking
Wine
fromFlowingData
2 months ago

Wine bottles with animals on the label vs. price and quality

Animal labels on wine don't guarantee quality; frogs, snakes, and lizards indicate lower-value bottles. Choose wisely.
fromForbes
2 months ago

How To Find the Right People For ICP Research

Defining your ICP without real conversations is tricky because you end up with assumptions (instead of insights). The gold comes from speaking directly with people who match your target profile.
Privacy professionals
Podcast
fromRAIN News
3 months ago

Steve Goldstein: Podcasts: It's Not One Thing Or The Other

Consumers see podcasts as both audio and video formats, indicating a clear understanding from their perspective.
London food
fromTime Out London
3 months ago

One of the world's cheapest five-star hotels is just half an hour from London

The Roseate in Reading offers luxurious accommodations at an affordable price of £135 per night, making it accessible to more travelers.
fromWIRED
3 months ago

I'm Googley-Eyed for the Walton Goggins Goggle Glasses

They're also modular, so if the strap is just too weird-looking, you can clip in nose pads and arms, which is genius. That alone makes the sunglasses so much more comfortable and useful, especially if you like boating, biking, or other high-speed activities.
Snowboarding
fromwww.socialmediatoday.com
3 months ago

Snapchat Shares Research into Travel Purchase Influences

Snap's report highlights that advanced tools like AI-powered recommendations and virtual tours significantly enhance the travel discovery process for consumers.
Marketing tech
fromDigiday
3 months ago

Fast Company and Inc. tighten up paywalls to grow consumer revenue amid traffic volatility

Fast Company and Inc. are tightening up their paywalls to create more value for subscribers and adapt to referral traffic challenges, focusing on consumer revenue.
Marketing tech
Growth hacking
fromMedium
2 years ago

How Chomps Takes A Bite Out of Retail and Ecommerce

Chomps' success stems from strategic partnerships, calculated risks, and a deep understanding of their market.
fromMarTech
3 months ago

Why forced choices reveal more customer insights than ratings | MarTech

The standard rating scales often fail to predict actual behavior, misleading survey results and leading to ineffective decision-making in resource allocation.
Marketing tech
fromBuzzFeed
4 months ago

32 Personal Care Products That Reviewers Over 50 Give Their Stamp Of Approval

"I've had stained teeth from drinking coffee for over 50 years. I tried brushing after having my daily coffee and even used a professional solution in a tray, but nothing worked. I used the AsaVea pen twice on the first day and saw immediate results. After a week of using the pen as directed twice a day, I'm proud to smile!" - Amazon Customer
Privacy professionals
Beer
fromBevindustry
4 months ago

2025 Beer Report: Beer looks to the high-end to recover

Beer faces declining sales, yet higher-end products and innovation may revive its market presence.
fromTasting Table
4 months ago

The Absolute Best Free Hotel Breakfasts In The US - Tasting Table

Best Western Plus provides notable upgrades over standard Best Western hotels, featuring enhanced amenities and breakfast options that make them a worthy choice for travelers seeking comfort.
Berlin food
UK news
fromLondon Business News | Londonlovesbusiness.com
4 months ago

One in five UK adults are financially vulnerable but many can't access credit - London Business News | Londonlovesbusiness.com

20% of UK adults consider themselves financially vulnerable amid rising inflation.
Financial vulnerability is linked to stress and reliance on credit for basic needs.
Beer
fromBevindustry
4 months ago

2025 Beer Report: Hard cider leans into flavor to lift category

The hard cider market is declining, facing challenges with sales and distribution, despite the push for variety to appeal to consumers.
#retail-media
Media industry
fromWWD
4 months ago

Brands Anticipate Increased Retail Media Budgets Amid Measurable Challenges

A significant majority of companies plan to increase retail media budgets, indicating a strong growth trajectory in the sector.
fromAdweek
4 months ago
Marketing tech

Digital Evolution and Omnichannel Success With Monster Energy

Category management is crucial in today's omnichannel landscape.
Search rankings are now as important as physical shelf placements.
Cross-channel coordination ensures sales success across platforms.
Data-driven decision making and agility are key for brand success.
Media industry
fromWWD
4 months ago

Brands Anticipate Increased Retail Media Budgets Amid Measurable Challenges

A significant majority of companies plan to increase retail media budgets, indicating a strong growth trajectory in the sector.
Marketing tech
fromAdweek
4 months ago

Digital Evolution and Omnichannel Success With Monster Energy

Category management is crucial in today's omnichannel landscape.
Search rankings are now as important as physical shelf placements.
Cross-channel coordination ensures sales success across platforms.
Data-driven decision making and agility are key for brand success.
Digital life
fromFast Company
4 months ago

Consumers are connected more than ever before

Technology's rapid integration into society requires ongoing research and insights to adapt to consumer needs.
The Consumer Connections Report details evolving consumer relationships with technology and its impact on families.
Web design
fromBleu Mag
4 months ago

Advertisers for the Big Game risk missing out on $500B market by ignoring website accessibility

Many Super Bowl ads lead to inaccessible websites, limiting access for individuals with disabilities.
Brands are investing heavily in ads but neglecting website accessibility, missing out on a significant consumer demographic.
UX design
fromLogRocket Blog
4 months ago

Leader Spotlight: Innovation in theory vs. in practice, with Luc Lam - LogRocket Blog

Understanding consumer needs is crucial for effective innovation.
Deliverables often take priority over pure invention in corporate settings.
UK news
fromwww.independent.co.uk
4 months ago

The best' supermarket in 2025 has been named and it's one of the most expensive

The Independent plays a crucial role in delivering unbiased news and reporting during significant societal issues.
Marketing
fromRolling Out
5 months ago

Marketing maverick Fran Westbrooks lead cultural revolution

Fran Westbrooks emphasizes the importance of authentic brand connections with diverse audiences and reshaping cultural marketing dynamics.
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