"In her first month on the adult platform, she says, she made $8,000. The following month it skyrocketed to $40,000, and eventually she got so popular that she pulled in $300,000 in 30 days. "It was five-and-a-half years of posting on multiple different platforms every single day, multiple times a day," Barey says. She liked the taste of success. But the demands of the industry also weighed on her."
"In April, she launched Hidden, the first adult platform owned and operated by sex workers. Billed as the "anti-OnlyFans," Hidden is out to prove that fairer industry conditions are possible when the people in charge actually come from the world they are profiting on. Hidden is the TikTok version of OnlyFans-a seamlessly, and sleekly, designed creator-friendly platform where, in lieu of Korean skin-care tips and Get Ready With Me videos, you'll find a ForYou page with videos that features all sorts of adult content:"
Stella Barey gained TikTok fame during the pandemic for frank discussions of sexual preferences and translated that following into OnlyFans earnings, reaching $300,000 in 30 days after years of daily posting across platforms. The workload and promotional burden led to burnout and a demand for better working conditions. In April 2025 she launched Hidden, the first adult platform owned and operated by sex workers, designed to improve discoverability and equitable conditions. Hidden offers a TikTok-style ForYou feed that circulates fans across creators, easing promotion for performers with smaller followings and creating a more creator-friendly ecosystem.
Read at WIRED
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