Slate is a new electric vehicle startup that unveiled a low-cost, customizable pickup truck aimed at the mass market, pricing it below $20,000 with federal tax incentives. Founded in 2022, Slate leverages the current high prices in the automotive market, targeting wage earners who need affordable options. Unlike many previous electric vehicle startups, Slate focuses on essential features without luxuries, seeking to make electric vehicles accessible to a broader audience as the market currently faces challenges with high average vehicle costs and long financing terms.
Slate's arrival marks a shift towards affordability in the EV industry, offering a customizable pickup truck priced below $20,000 after federal tax breaks. The CEO emphasizes targeting wage earners for accessible electric vehicles.
Amid rising car prices and extended loan terms, Slate aims to provide an affordable alternative for mass-market consumers, as traditional EVs average around $60,000.
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