Julie Thurgood-Burnett turned a COVID-era lavender patch hobby into Hereward Farms, a small business focused on sustainable practices and eco-friendly products.
Thurgood-Burnett's commitment to 'authentically sustainable' means avoiding plastic and finding Canadian ingredients, though sourcing proves challenging in the beauty industry.
The beauty industry's vastness makes it difficult for small brands to trace ingredient sources, raising concerns about environmental impacts, corporate greenwashing, and lack of regulation.
Consumer demand for 'clean beauty' has increased, but owners face obstacles like dubious sustainability claims and competition from major brands with substantial resources.
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