The limited edition Squishmallow cereal by Kellogg's, scented vanilla, combines comfort with nostalgia, appealing to both children and young adult collectors, thriving from the toy's soft appeal.
Initially receiving gifts of the Squishmallows, the experience evolved from skepticism to admiration, showcasing their unique squishy texture and dual functionalities as both toys and comfort objects.
With over 3,000 characters launched since 2017, Squishmallows reflect a thriving market, channeling $1 billion revenue in 2023 under Jazwares, showcasing successful brand expansion.
Unlike typical plush toys, Squishmallows serve practical purposes beyond play, acting as supportive items in various settings, enhancing their appeal in households with children.
Collection
[
|
...
]