"For startups, it's really hard to get PR. It's even more crucial that they learn how to master their own media."
"The classic "We're excited to announce -" funding post is getting the TikTok treatment."
Startups are shifting from traditional media and static social media posts to dynamic funding announcement videos, reflecting a trend particularly embraced by Gen Z founders. As securing media coverage becomes more challenging, startups see videos as a more effective means to capture attention and communicate their messages. These videos range from TED-style talks by founders to high-energy montages, offering a fresh approach to announcing funding rounds while engaging potential customers and investors. This trend emphasizes the importance of self-promotion in the current media landscape.
Read at Business Insider
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