Startups are shifting from traditional media and static social media posts to dynamic funding announcement videos, reflecting a trend particularly embraced by Gen Z founders. As securing media coverage becomes more challenging, startups see videos as a more effective means to capture attention and communicate their messages. These videos range from TED-style talks by founders to high-energy montages, offering a fresh approach to announcing funding rounds while engaging potential customers and investors. This trend emphasizes the importance of self-promotion in the current media landscape.
For startups, it's really hard to get PR. It's even more crucial that they learn how to master their own media.
The classic "We're excited to announce -" funding post is getting the TikTok treatment.
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