Posh's blend of community and commerce captures the theme of this year's Under 30 Marketing & Advertising class of founders and marketing leaders turning fast-moving technologies into new engines of creativity and connection. As the boundaries between tech, entertainment and advertising blur, these innovators are building tools, platforms and campaigns that reflect how people actually engage with brands today. Some are leveraging AI to reimagine the creative process.
Phoebe Gates and Sophia Kianni, both 23, are turning heads with Phia, their AI fashion app that's drawing interest from investors andtrendsetters. Phia, an AI-powered shopping assistant, went live in April and said it has since amassed over 600,000 users. The free app and browser extension compare prices on fashion items across around 40,000 linked sites to help users find deals. It's the pair's first business, and it's making waves with investors.
Instead of stomping his foot in protest, he found a like-minded teen on Facebook, Cameron Zoub, to help him build a bot that would buy limited-edition sneakers for people before they sell out. "We basically spent the next eight years building a ton of different products," Schwartz tells Fortune. "We built marketplaces, we built consumer apps, we built games, we built social networks, we built SAS companies, people agencies, and we did pretty well."
