Senior executives are increasingly leaving large holding companies to create independent shops, signaling a significant shift in the industry. After years of a robust cycle of leaving and returning, many now find opportunities outside the holdco model more promising. The increasing demand from CMOs for specialized agencies and substantial backing from private equity investors support this trend. As the pressures of managing margins at holdcos amplify, executives like Marcy Samet and Ajaz Ahmed are opting for a more independent path, feeling confident that their ventures can thrive without the corporate confines.
"For some people at holdcos, the constant grind of managing margins - weekly, monthly, quarterly - on work that's increasingly driven by procurement just isn't worth the stress anymore."
"There are more options open now for people like me... the draw of starting something new has never felt strong."
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