#advertising-industry

[ follow ]
#digital-marketing #advertising #marketing #ai #social-media #marketing-strategy #digital-advertising
#ai-in-marketing
Artificial intelligence
fromDigiday
4 hours ago

Marketing strategists search for a solution to AI's all-too predictable outputs

AI tools are causing sameness in creative processes, prompting strategists to seek alternatives for originality and value addition.
Marketing tech
fromDigiday
1 day ago

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Marketers are increasingly adopting generative AI for creative production and marketing, despite challenges in trust and complexity affecting widespread adoption.
Artificial intelligence
fromDigiday
4 hours ago

Marketing strategists search for a solution to AI's all-too predictable outputs

AI tools are causing sameness in creative processes, prompting strategists to seek alternatives for originality and value addition.
Marketing tech
fromDigiday
1 day ago

Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

Marketers are increasingly adopting generative AI for creative production and marketing, despite challenges in trust and complexity affecting widespread adoption.
more#ai-in-marketing
Growth hacking
fromEntrepreneur
17 hours ago

If Your Audience Isn't Interacting, Your Brand Is Just an Illusion

Building a meaningful brand requires patience, genuine value, and trust, focusing on audience engagement rather than vanity metrics.
#digital-advertising
Marketing tech
fromAdExchanger
18 hours ago

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.
Marketing tech
fromwww.marketingdive.com
2 days ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
fromInc
6 days ago
Marketing tech

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Marketing tech
fromRAIN News
13 hours ago

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.
Marketing tech
fromAdExchanger
18 hours ago

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.
Marketing
fromThedrum
2 days ago

Why Advertising is all Treat and no Trick

Digital advertising tools minimize risks and enhance targeting, leading to improved ROI and brand safety.
Marketing tech
fromwww.marketingdive.com
2 days ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
Marketing tech
fromInc
6 days ago

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Meta is projected to surpass Google in global digital advertising revenue by 2026, marking a significant shift in the industry.
more#digital-advertising
#brand-management
Marketing
fromThedrum
17 hours ago

Only 15% of Marketers have confidence in their Brand usage

85% of marketers are concerned about incorrect brand usage within their organizations.
Marketing
fromThedrum
17 hours ago

Only 15% of Marketers have confidence in their Brand usage

85% of marketers are concerned about incorrect brand usage within their organizations.
Marketing
fromThedrum
17 hours ago

Only 15% of Marketers have confidence in their Brand usage

85% of marketers are concerned about incorrect brand usage within their organizations.
Marketing
fromThedrum
17 hours ago

Only 15% of Marketers have confidence in their Brand usage

85% of marketers are concerned about incorrect brand usage within their organizations.
more#brand-management
#social-media
fromForbes
1 day ago
Digital life

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.
Social media marketing
fromMiami Herald
1 day ago

Explore the power of social media ads in shaping consumer behavior

Social media has transformed product discovery, with platforms like YouTube, Instagram, and TikTok dominating consumer behavior and advertising strategies.
Digital life
fromForbes
1 day ago

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.
Social media marketing
fromMiami Herald
1 day ago

Explore the power of social media ads in shaping consumer behavior

Social media has transformed product discovery, with platforms like YouTube, Instagram, and TikTok dominating consumer behavior and advertising strategies.
more#social-media
fromSearch Engine Roundtable
21 hours ago

Google Shopping Showing More Shopping Ads

Google is now displaying sponsored ads within the free listing grid results themselves within the Shopping tab, along with the ads that historically have appeared at the top of the page.
Online marketing
fromEntrepreneur
16 hours ago

This Anonymous Posting Strategy Helped Him Build a Big Following - and Led to Investors and Partners Finding Him First

"I felt like that pseudonym gave me some freedom, like some permission to just be my authentic self."
Social media marketing
fromNonprofit Tech for Good
1 day ago

7 Steps to Turn Your SMS Program into a Storytelling Engine

SMS is one of the most underused answers to that problem. Texts get opened, they feel personal, and the barrier to respond is lower than almost any other channel. When you ask a question, people answer. And what comes back can become some of your most compelling content.
Fundraising
Deliverability
fromVerticalResponse
2 days ago

Email Marketing Calendar: How to Plan a Year of Campaigns

An email marketing calendar is essential for small businesses and nonprofits to engage subscribers effectively throughout 2026.
Music
fromAV Club
6 days ago

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.
#marketing
Marketing
fromForbes
19 hours ago

How Top Creators Build Audiences With Product-Market Fit

Brands must prioritize quality content and audience connection over mere reach to succeed in modern marketing.
Marketing
fromInc
1 week ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing
fromForbes
19 hours ago

How Top Creators Build Audiences With Product-Market Fit

Brands must prioritize quality content and audience connection over mere reach to succeed in modern marketing.
Marketing
fromInc
1 week ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
more#marketing
Marketing tech
fromAdExchanger
3 hours ago

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences | AdExchanger

Buyers seek a unified view of ad performance, while publishers face challenges integrating diverse inventory and data sources.
fromInc
17 hours ago

The Brand Storytelling Trend: Why It's Happening and How to Win at It

In a world where audiences are flooded with content, cutting through the noise requires more than visibility. Organizations increasingly invest in storytelling and narrative strategists to shape everything from brand voice to internal alignment.
Marketing
#generative-engine-optimization
Growth hacking
fromEntrepreneur
1 day ago

5 Mistakes That Are Quietly Destroying Your AI Visibility

Generative engine optimization relies on traditional trust signals, yet teams often make mistakes by treating it as a separate discipline from SEO.
Marketing tech
fromHubspot
19 hours ago

The future of generative engine optimization: How 5 GEO trends reshape loop and inbound marketing

Generative engine optimization (GEO) is reshaping marketing strategies and influencing how customers discover brands through AI tools.
Growth hacking
fromEntrepreneur
1 day ago

5 Mistakes That Are Quietly Destroying Your AI Visibility

Generative engine optimization relies on traditional trust signals, yet teams often make mistakes by treating it as a separate discipline from SEO.
Marketing tech
fromHubspot
19 hours ago

The future of generative engine optimization: How 5 GEO trends reshape loop and inbound marketing

Generative engine optimization (GEO) is reshaping marketing strategies and influencing how customers discover brands through AI tools.
more#generative-engine-optimization
Social media marketing
fromDigiday
4 hours ago

Vibes over metrics: Why more creators are holding IRL events to own their audience

IRL creator events are essential for creators to engage and build their brands beyond social media.
Media industry
fromAdExchanger
1 day ago

Erstwhile Competition; What We Lose By Gamifying The News | AdExchanger

ChatGPT Ads currently lacks advanced targeting options and news publishers are experimenting with gamified news prediction markets.
#ai
Marketing tech
fromAol
1 day ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.
Marketing tech
fromThe Drum
1 day ago

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.
Marketing tech
fromAol
1 day ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing tech
fromAol
1 day ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing tech
fromAol
1 day ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.
Marketing tech
fromThe Drum
1 day ago

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.
Marketing tech
fromAol
1 day ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing tech
fromAol
1 day ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
more#ai
#retail-media
Online marketing
fromThe Drum
2 days ago

Making retail media work harder with smarter data strategies

Retail media networks are growing, and effective data strategies are essential for maximizing value for retailers and brands.
Marketing
fromAdExchanger
6 days ago

Hard Truths For Retail Media At The IAB Tech Lab Connected Commerce Summit | AdExchanger

The retail media industry faces challenges requiring strategic choices to avoid irrelevance and unrealistic expectations.
Marketing
fromDigiday
1 week ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Online marketing
fromThe Drum
2 days ago

Making retail media work harder with smarter data strategies

Retail media networks are growing, and effective data strategies are essential for maximizing value for retailers and brands.
Marketing
fromAdExchanger
6 days ago

Hard Truths For Retail Media At The IAB Tech Lab Connected Commerce Summit | AdExchanger

The retail media industry faces challenges requiring strategic choices to avoid irrelevance and unrealistic expectations.
Marketing
fromDigiday
1 week ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
more#retail-media
#influencer-marketing
Marketing
fromThedrum
1 day ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring an always-on strategy to achieve effective results and build long-term brand equity.
Marketing
fromThedrum
1 day ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring consistent investment as part of an always-on strategy for effective results.
Marketing
fromThedrum
1 day ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring an always-on strategy to achieve effective results and build long-term brand equity.
Marketing
fromThedrum
1 day ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring consistent investment as part of an always-on strategy for effective results.
more#influencer-marketing
Social media marketing
fromPR Daily
22 hours ago

Social media updates and new features to know this week - PR Daily

TikTok has received a security certification for its U.S. data protection systems, while also upgrading its ad creation tools with AI features.
Media industry
fromAdExchanger
4 days ago

Reaching For More Reach | AdExchanger

Diverse-owned media companies are innovating with first-party data to maintain relevance amid declining traffic and advertiser demand for scale.
#advertising
Marketing tech
fromAdExchanger
4 hours ago

Agents Play Nice, Ad Tech Does Not; The Cool Kids Click | AdExchanger

Agentic systems require interoperability, but competition among players may hinder industry adoption of new advertising technologies.
Marketing
fromDigiday
2 days ago

Media Buying Briefing: As Q1 results from a few holdcos show, the market's not panicking, yet

Ad spending remains stable despite economic uncertainty, as marketers recognize the long-term risks of cutting budgets during downturns.
Marketing tech
fromThedrum
1 day ago

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.
Marketing tech
fromThedrum
1 day ago

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.
Marketing tech
fromExchangewire
5 days ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
Marketing tech
fromAdExchanger
4 hours ago

Agents Play Nice, Ad Tech Does Not; The Cool Kids Click | AdExchanger

Agentic systems require interoperability, but competition among players may hinder industry adoption of new advertising technologies.
Marketing
fromDigiday
2 days ago

Media Buying Briefing: As Q1 results from a few holdcos show, the market's not panicking, yet

Ad spending remains stable despite economic uncertainty, as marketers recognize the long-term risks of cutting budgets during downturns.
Marketing tech
fromThedrum
1 day ago

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.
Marketing tech
fromThedrum
1 day ago

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.
Marketing tech
fromExchangewire
5 days ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
more#advertising
Media industry
fromAdExchanger
5 days ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Marketing
fromwww.businessinsider.com
13 hours ago

Marketing to "a segment of one" is possible with AI, says Adobe's enterprise CMO

Artificial intelligence empowers marketers to create personalized customer experiences and scale innovative strategies effectively.
Online marketing
fromThedrum
1 day ago

How to crush your Q4 Digital Marketing Strategy

Focus on immediate revenue opportunities during Q4, prioritizing customer engagement and user experience over long-term projects.
#pinterest
more#pinterest
Social media marketing
fromInc
23 hours ago

Why the Most Viral Brand Posts All Have 1 Thing in Common (It's Not the Algorithm)

Creating viral social media content requires understanding audience engagement and incorporating elements like humor and relatability.
Marketing tech
fromExchangewire
1 hour ago

Seedtag Revolutionises Media Planning & Activation with the Launch of NeuroX

NeuroX revolutionizes media planning by using Neuro-Contextual AI for precise audience targeting across premium publishers and broadcasters.
fromThe Drum
19 hours ago

Optimizing Your B2B Marketing Strategy with Video

Immersive video allows marketers to engage buyers in new and innovative ways, creating a more impactful connection that traditional methods may not achieve.
Marketing
Online marketing
fromMiami Herald
1 day ago

Inside LLM SEO: How to optimize and measure your brand's visibility

Learning faster than competitors is crucial for businesses to adapt to LLM SEO and maintain a competitive edge.
#openai
Marketing tech
fromAdExchanger
2 days ago

Prompt For More Ads; Who Advertises The Advertisers? | AdExchanger

OpenAI's advertising efforts face challenges due to limited inventory despite strong engagement signals from ChatGPT ad pilots.
Marketing tech
fromDigiday
1 day ago

Why OpenAI is 'running at lightning speed' to build an ad business

OpenAI is rapidly developing its ad business to compete with established players like Google and Meta.
Marketing tech
fromAdExchanger
2 days ago

Prompt For More Ads; Who Advertises The Advertisers? | AdExchanger

OpenAI's advertising efforts face challenges due to limited inventory despite strong engagement signals from ChatGPT ad pilots.
Marketing tech
fromDigiday
1 day ago

Why OpenAI is 'running at lightning speed' to build an ad business

OpenAI is rapidly developing its ad business to compete with established players like Google and Meta.
more#openai
Online marketing
fromInc
5 days ago

As Online Ads Lose Impact, These Throwback Marketing Strategies Are Quietly Winning Attention

Old-school marketing tactics like direct mail and long-form content are resurging as effective strategies in a saturated digital landscape.
Marketing tech
fromExchangewire
28 minutes ago

Introducing DV's AI SlopStopper for Social, Maximising Media Quality & Campaign Performance - ExchangeWire.com

DoubleVerify expands DV AI Verification to include AI SlopStopper for social, enhancing brand protection against low-quality AI-generated content.
Marketing
fromMarTech
20 hours ago

5 B2B marketing tactics beyond lead generation | MarTech

B2B lead generation models must evolve to reflect the non-linear buyer journey and improve sales and marketing alignment.
Online marketing
fromEntrepreneur
6 days ago

How to Find the Right Keywords for Your Digital Marketing Strategy

Effective keyword research is essential for digital marketing success, focusing on industry terms and customer search intent.
Marketing
fromExchangewire
20 hours ago

Ingenuity, Originality, Thoughtful Execution, and Cultural Relevance: What The Wires Judges are Looking For

Judges for The Wires 2026 seek authenticity, trust, and measurable outcomes in entries.
Marketing tech
fromAdExchanger
20 hours ago

Going Global? Contextual AI Needs To Be Your Strategy | AdExchanger

US brands need to prioritize contextual targeting for effective global marketing strategies, as cultural nuances significantly impact engagement and attention.
#marketing-strategy
Marketing
fromMarTech
1 day ago

Marketing investment is a capital allocation decision | MarTech

Marketing spend should be treated as a capital allocation decision to optimize contribution profit and revenue growth.
Marketing tech
fromInman
1 day ago

The old marketing playbook is breaking down

Smart brands like Liquid Death prioritize actual sales results over traditional metrics in their marketing strategies.
Marketing
fromMarTech
1 day ago

Marketing investment is a capital allocation decision | MarTech

Marketing spend should be treated as a capital allocation decision to optimize contribution profit and revenue growth.
Marketing tech
fromInman
1 day ago

The old marketing playbook is breaking down

Smart brands like Liquid Death prioritize actual sales results over traditional metrics in their marketing strategies.
more#marketing-strategy
#ad-tech
Marketing tech
fromDigiday
1 day ago

Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech's C-suite exodus

Independent ad tech players must adapt or risk failure amid increasing competition from LLMs and evolving market dynamics.
Marketing tech
fromExchangewire
1 week ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
Marketing tech
fromDigiday
1 day ago

Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech's C-suite exodus

Independent ad tech players must adapt or risk failure amid increasing competition from LLMs and evolving market dynamics.
Marketing tech
fromExchangewire
1 week ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
more#ad-tech
Marketing
fromThedrum
2 days ago

Across The Desk with Lamar's John Miller

OOH advertising is proving its effectiveness through measurable ROI, driving web traffic, foot traffic, and conversions.
Marketing tech
fromForbes
1 day ago

How Non-Gaming Marketers Are Rewriting The Rules Of User Acquisition

Mobile advertising is evolving as e-commerce and fintech target broader audiences beyond gaming, driven by cost-effective strategies on the open internet.
Marketing
fromThe Drum
3 days ago

Agency leaders debate: Does marketing call for narrower expertise than ever before?

The debate between generalism and specialism in agencies continues, with leaders questioning which approach is more beneficial for success.
Marketing
fromThedrum
2 days ago

Pandora WhatsApp campaign

Pandora successfully engaged customers by innovating with WhatsApp sharing in their Christmas marketing campaign.
#digital-marketing
Marketing
fromThedrum
5 days ago

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.
Marketing tech
fromForbes
2 days ago

How Direct Mail Can Win Back Marketers In A Volatile Digital Economy

Marketers are increasingly using direct mail to combat digital fatigue and restore balance in their marketing strategies.
Marketing
fromThedrum
5 days ago

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.
Marketing tech
fromForbes
2 days ago

How Direct Mail Can Win Back Marketers In A Volatile Digital Economy

Marketers are increasingly using direct mail to combat digital fatigue and restore balance in their marketing strategies.
more#digital-marketing
Marketing
fromDigiday
5 days ago

Future of Marketing Briefing: Why brand builders are back in fashion

CPG companies are shifting focus from performance marketers to brand builders in their hiring practices.
#ai-advertising
Marketing tech
fromMarTech
17 hours ago

Microsoft updates ads platform for AI-driven discovery | MarTech

Microsoft is enhancing AI Max for Search campaigns to improve ad visibility and personalization within AI-driven environments.
fromExchangewire
18 hours ago
Marketing tech

StackAdapt Brings Campaign Intelligence into Claude with MCP Server Launch

StackAdapt's Model Context Protocol Server enables real-time campaign intelligence access within AI tools, enhancing marketing efficiency and decision-making.
Marketing tech
fromMarTech
17 hours ago

Microsoft updates ads platform for AI-driven discovery | MarTech

Microsoft is enhancing AI Max for Search campaigns to improve ad visibility and personalization within AI-driven environments.
Marketing tech
fromExchangewire
18 hours ago

StackAdapt Brings Campaign Intelligence into Claude with MCP Server Launch

StackAdapt's Model Context Protocol Server enables real-time campaign intelligence access within AI tools, enhancing marketing efficiency and decision-making.
more#ai-advertising
Marketing
fromThedrum
5 days ago

Seedtag and Nielsen research finds contextual targeting boosts consumer interest in advertising by 32%

Contextual advertising significantly enhances consumer interest and engagement compared to traditional demographic targeting.
Marketing tech
fromTNW | Artificial-Intelligence
1 day ago

Semrush Brand Visibility Framework launches at Adobe Summit as AI search rewrites discovery rules

Semrush launched a Brand Visibility Framework to measure brand presence across AI-generated answers and traditional search amid declining organic click-through rates.
Marketing tech
fromDigiday
16 hours ago

How native CTV is solving the channel's attention problem

CTV has entered a performance era, focusing on results and effective formats that turn viewer attention into action.
Marketing tech
fromForbes
1 day ago

How Smart Brands Are Approaching ChatGPT Ads Right Now

Interest in advertising on ChatGPT is growing as ads are integrated into user conversations, especially in free and lower-cost tiers.
Marketing tech
fromEMARKETER
2 days ago

Marketers are putting personalization first on the data activation wishlist

Personalization at scale is the top data activation investment priority at 38%, followed by real-time campaign optimization and audience segmentation.
Marketing tech
fromAdExchanger
2 days ago

What Happens When The Attribution Cartel Meets Advertising's Halo Effect?

The proposed 'Attribution' standard risks increasing privacy issues and undermining ad effectiveness measurement.
Marketing tech
fromMiami Herald
1 day ago

How AI is reshaping brand visibility: What businesses need to know

AI tools are reshaping brand visibility, prioritizing clarity and verifiability over traditional ranking metrics.
Marketing tech
fromThedrum
1 day ago

StackAdapt and Broadsign Team Up to Streamline Political pDOOH Ad Buys

Native support for Broadsign Auction Packages streamlines political ad campaign execution across screens and key audience segments.
Marketing tech
fromwww.housingwire.com
1 day ago

Chief marketing and growth officer model for brokerages

Marketing is now a growth engine for brokerages, driving recruitment, retention, and revenue growth, rather than just a support function.
#agency-concerns
Marketing tech
fromModern Retail
2 days ago

Modern Retail+ Research: Expectations around AI are straining brand-agency relationships

Agencies in 2026 face challenges from reduced client budgets and AI integration, with expectations for increased spending in 2027.
Marketing tech
fromDigiday
2 days ago

Digiday+ Research: Agencies punt budget growth expectations to 2027 - while AI worries intensify

Agencies in 2026 are primarily concerned about reduced client budgets and the impact of AI on their operations.
Marketing tech
fromModern Retail
2 days ago

Modern Retail+ Research: Expectations around AI are straining brand-agency relationships

Agencies in 2026 face challenges from reduced client budgets and AI integration, with expectations for increased spending in 2027.
Marketing tech
fromDigiday
2 days ago

Digiday+ Research: Agencies punt budget growth expectations to 2027 - while AI worries intensify

Agencies in 2026 are primarily concerned about reduced client budgets and the impact of AI on their operations.
more#agency-concerns
Marketing tech
fromThe Drum
5 days ago

Future-proofing your advertising strategy for a cookie-free climate

Advertisers in APAC must develop addressability strategies before third-party cookies are deprecated to maintain targeting and measurement capabilities.
Marketing tech
fromForbes
1 week ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
[ Load more ]