The newly launched Max-Hulu-Disney+ bundle, priced at $17 per month, has led to significant increases in sign-ups for the streaming services, marking a strong performance in August.
Disney+ had its highest sign-up figure since last November with 13% of all US streaming service sign-ups in August, reflecting the growing popularity of the bundle.
Despite high churn rates, data indicates the Max-Hulu-Disney+ bundle is effectively attracting subscribers from rival services, as evidenced by Netflix's declining sign-up figures.
Hulu also saw a remarkable uptick, achieving a 16% sign-up rate, its best since last fall, while Max reached 14% of sign-ups, showcasing the bundle's appeal.
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