In 2023, Carla Vernón, as CEO of the Honest Company, reduced its product line by 25% to address performance issues following a public debut. In 2017, Aloha’s CEO Brad Charron eliminated all existing products upon taking over, embarking on a rebranding quest to reposition the company in the health food sector. Both leaders shared insights into the challenges of being brought in as outsiders and the necessity of making tough decisions without a specific guidebook for radical changes encountered in their roles.
"It was a complete destruction because that was what was needed. You couldn't step-change your way to fixing all that ailed it."
"Wall Street gave me no grace. I had to make immediate changes to improve performance amidst high expectations."
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