In a fast-paced, competitive startup landscape, many believe that bold and aggressive tactics lead to success. However, the article argues that the most prosperous companies, such as Costco, focus on giving rather than taking. By prioritizing employee well-being and customer loyalty over immediate profit, these businesses cultivate trust and sustainable success. The piece also highlights biblical principles of generosity, emphasizing that true business success is rooted in human dignity and mutual prosperity rather than mere profit extraction.
In business, you must take: market share, attention, capital, etc., before someone else does. But this belief is not just short-sighted. It's wrong.
The most resilient, respected and profitable businesses I've seen and built all share one counterintuitive trait: they give first.
Giving creates the kind of lasting value no ad campaign ever could.
The foundation of a just, sustainable economy isn't profit extraction. It's human dignity, upliftment and mutual prosperity.
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