The Google parent has been one of the top performing Magnificent 7 stocks so far this year, adding more than $520 billion in market value. Investors are betting that its drive into artificial-intelligence technologies, as well as its ongoing dominance in search and ad sales, will cement the group's position in the new global tech framework.
Analysts at BMO Capital Markets see Google's legacy dominance in online search providing a tangible boost for the stock and its prospects heading into the next week's Q2 earnings report. They expect search revenue to increase from $197 billion this year to $217 billion by 2025.
Search share has increased by [1.3 percentage points] in the U.S. and [3.1 percentage points] globally over the past year, attributed to repeat query behavior and the proliferation of chatbots embedded in most apps. Its analysts lifted its Alphabet price target by $7.
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