Apple has launched its AppleTV+ app on Android devices through the Google Play store, a rare occurrence for the company. This decision coincides with the rising popularity of its original shows such as 'Severance' and 'Silo'. Analysts view the move as part of Apple's strategy to bolster services revenue amid competitive pressures and declining hardware sales. While it may increase subscriptions, key features remain exclusive to iOS, signaling that Apple is not fully opening its ecosystem despite the app's broader availability.
Apple has made its AppleTV+ app available for Android devices, highlighting a strategic move to increase its recurring revenue in the services sector.
Jacob Bourne noted that the popularity of original shows like 'Severance' and 'Silo' has provided Apple the chance to attract Android users and boost subscriptions.
Despite the availability of AppleTV+ on Android, analysts emphasize that Apple hasn’t fully opened its ecosystem, retaining exclusive features for iOS.
This strategic decision reflects Apple's response to hardware challenges in the iPhone segment, aiming to enhance its services revenue amid increasing competition.
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