Back Market has rapidly become a significant player in the refurbished electronics market, emphasizing the environmental and economic benefits of opting for refurbished devices rather than new ones.
The company aims to redefine consumer perceptions of refurbished devices and has shifted focus back towards product launches and innovative distribution channels to attract more customers.
After experiencing significant growth with a valuation of $5.7 billion, Back Market faced economic downturn challenges, leading to layoffs as a strategy to work towards profitability.
Through strategic partnerships with 1,800 repair companies, Back Market has expanded the refurbished smartphone market, providing sustainable alternatives to new electronics.
Collection
[
|
...
]