The global tablet market saw an 8.5% year-over-year growth in Q1 2025, as reported by Canalys. Factors like aging devices in the US necessitated upgrades, boosting shipments. Meanwhile, in China, government consumer subsidies and seasonal discounts during Lunar New Year contributed to double-digit shipment growth, with Apple still leading the market. While Samsungâs share declined, Xiaomi surged with a notable 56.1% growth despite being far behind Apple. The overall tablet upgrade cycle may lengthen due to tariffs increasing costs, prioritizing other purchases over tablets.
The global tablet market experienced a year-over-year growth of 8.5% in Q1 2025, driven by various local factors influencing shipment boosts.
In the US, the growth in tablet shipments can largely be attributed to a need for replacement devices among users whose tablets are now 4-5 years old.
Consumer subsidies in China around Lunar New Year led to significant growth in tablet shipments, with Apple still holding the top spot despite competition from Huawei and Xiaomi.
While Apple maintains a significant lead in global tablet shipments, Xiaomi is rapidly expanding, having shipped 3 million units this quarter, marking a noteworthy 56.1% growth YoY.
Collection
[
|
...
]