"Naturally, the Chrome team denies that Disco replaces Chrome in any way. And, according to Chrome team leader Parisa Tabriz, Disco isn't a general-purpose browser. It's just an experiment that came out of a company hackathon. However, Google Search Labs is exploring ways to integrate Disco's features - including the tab-opening feature, which it calls GenTabs - into general web browsing. Which could be bad news for those who already have trouble keeping their vast quantity of open tabs in check."
"But it could be good news for publishers that are losing traffic to generative AI search. Rather than summarizing sites like Google's AI Overviews, GenTabs may encourage site visits, because it opens a bunch of tabs for each prompt. When You Wish Upon A Slop On Thursday, Disney and OpenAI announced a three-year licensing agreement that will allow for over 200 Disney-owned characters (not including any actor likenesses or voices) to be featured in the Sora app."
Disco is an experimental, non–general-purpose browser born from a company hackathon and not intended to replace Chrome. Google Search Labs is exploring integration of Disco features, including GenTabs, which opens multiple tabs with recommendations and interactive tools for prompts like trip planning. GenTabs could worsen tab overload for users but may drive more site visits for publishers by opening pages instead of summarizing them. Disney and OpenAI reached a three-year licensing deal allowing over 200 Disney-owned characters in the Sora app, with OpenAI receiving a $1 billion investment stake. Advertisers are evaluating AI Max for Search to expand searchable audiences and intent targeting.
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