Under the new DMA regulations, Google is adapting its search offerings in the EU by implementing significant changes—20 to be precise—as a direct response to the legal requirements set forth by the EU. These changes, impactful on its widely-used Search platform, signify a fundamental shift as Google aims to comply with laws surrounding tech competition and transparency.
The changes also entail cutting back on the features available in the search results, especially concerning hotel listings where users will not see immediate results linked to hotels or a corresponding map view. Google positions these modifications as a regression to the past, echoing the earlier format of 'ten blue links,' which characterized its original search page.
In an effort to maintain its dominant position while complying with the DMA, Google is considering various proposals. One notable change could allow users to access competitor sites directly through links in searches, allowing for a more competitive landscape where Google doesn't solely dominate flight searches but provides alternatives like Skyscanner or CheapTickets.
This adjustment in strategy reflects not just compliance with the new regulations but also highlights Google's reliance on its search algorithm's dominance. By presenting options that link to competitors, Google is trying to balance its business interests with regulatory demands, maintaining relevance in the face of potential penalties for non-compliance.
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