
"The feature will now allow users browsing Google's Search results to tap a new button, "Hide sponsored results," to collapse the ads at the top of the search results page. However, while this action will remove the ads from displaying on the screen, sponsored results are not going away entirely. Instead, Google notes that the "Sponsored Results" label will remain at the top of the screen as you scroll down."
"In a way, this makes the ads more prominent as they can follow you down the page, even though they're collapsed. Plus, Google says that the "Sponsored results" header can appear both above and below AI Overviews - the short AI-written summaries that appear at the top of search results to provide quick answers. The "Sponsored results" header for text ads will also appear at the bottom of the page, with all text ads grouped under the label."
"Google says the new design makes it easier for people to navigate to the top of the page, and it keeps the size of ads the same, with users never seeing more than four text ads in a group. The new "Sponsored" label will show up in other places across Google, too, including Shopping ads, where it will be branded as "Sponsored Products." The updates will roll out across desktop and mobile."
Google is updating Search and Discover with AI features and navigation changes while introducing a "Hide sponsored results" button that collapses ads at the top of search results. Collapsing removes ads from view but leaves a persistent "Sponsored Results" label at the top as users scroll; the label may appear above or below AI Overviews. Text ads will be grouped under the "Sponsored results" header and can be collapsed; Google limits visible text ad groups to no more than four. The "Sponsored" label will appear across other surfaces, including "Sponsored Products" in Shopping. Updates will roll out on desktop and mobile.
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