"Brian Chesky, the CEO of Airbnb, still admires Facebook. Not the Facebook of today, but the Facebook circa 2005. When it pretty much just told you someone's birthday and let you poke 'em. "It would still be a great product!" exclaims Chesky. "We're not going to be that company [making it], but there's still a need for it." But while Chesky doesn't want to build Facebook 2.0, he is laying the groundwork for Airbnb to become something much closer to a social network."
"Airbnb's fall updates launching today are but the first steps in a significant reframe of the experience of using Airbnb-one that is moving it closer to social networking, and another that embeds it far more intimately with AI. The social aspects arrive through the introduction of "Connections." Basically, when you book an experience with Airbnb, you will be able to opt in to share yourself. When other people book the experience, they will see your face."
Airbnb is shifting toward social features while integrating AI. Brian Chesky admires early Facebook's simple social layer but does not aim to recreate it. Fall updates introduce a feature called "Connections" that lets guests opt in to share identity when booking experiences. Other participants in the same experience can see faces and, after the event, access fuller profiles and message each other. The fall updates are described as initial steps in a broader reframe of Airbnb's user experience toward more social interaction and deeper AI integration.
Read at Fast Company
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