The 'Internet in India Report 2024' reveals that India has 886 million active internet users, growing 8% year-on-year, with remarkable growth from rural areas comprising 55% of the user base. Notably, 98% of users engage with content in Indic languages, particularly Tamil, Telugu, and Malayalam. The report also indicates that urban users increasingly prefer regional language content, at 57%. AI is revolutionizing internet experiences, with significant acceptance across diverse demographics. Additionally, the digital gender gap is closing, with women's internet usage now at an all-time high of 47% among users.
The benefits of AI are no longer confined to a small segment of internet users but extend across the entire user spectrum.
Over half of urban internet users prefer consuming content in regional languages, underscoring the demand for local language content across platforms.
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