The supremacy of big tech firms increasingly depends on managing digital ecosystems with complementors who co-create value for customers, making ecosystem strategies essential.
Meta's shift to an open AI ecosystem reflects a broader move towards collaboration, contrasting with Apple's focus on strict control within its spatial computing framework.
The dilemma between openness and control underscores the challenges in ecosystem design, with the risk of orchestrators believing they must control everything.
Apple's attempt to create a controlled spatial computing ecosystem may replicate its iPhone success but highlights the dangers of being overly restrictive.
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