Reddit's CEO Steve Huffman revealed the upcoming introduction of paywalls during a recent AMA. The company plans to create paid subreddits that offer exclusive content to members. Recent discussions also addressed the potential for an e-commerce marketplace, although that idea is more of a long-term goal. The announcement comes against a backdrop of disappointing fourth-quarter earnings reports, which showed user growth lagging behind expectations. Despite these challenges, Reddit continues to build momentum in online search and collaborations with tech giants like Google and OpenAI.
Reddit is actively working on introducing paywalls for exclusive content through paid subreddits in 2023, aimed at generating new revenue streams.
CEO Steve Huffman confirmed during the Q4 earnings AMA that paid subreddits are a work in progress, aiming to monetize exclusive content for members.
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