"The EV maker announced Wednesday that going forward, its Full Self-Driving (Supervised) software will only be available as a monthly subscription - not a one-time payment. Tesla CEO Elon Musk broke the news on X, the social media platform he owns, noting that the shift will happen on February 14. "FSD will only be available as a monthly subscription thereafter," Musk wrote, offering no details about how that change would affect the software's pricing."
"While the price of access to Full Self-Driving (FSD) mode has fluctuated over time, the current one-time purchase price for the software is $8,000 or $99 paid as a monthly subscription. Tesla once charged as much as $15,000 for the technology, which promises to "intelligently and accurately complete driving maneuvers for you," including steering, making lane changes and parking. The feature requires "active driver supervision" and doesn't "make the vehicle autonomous," Tesla disclaims on the Full Self-Driving website."
"Tesla's decision to flip to a subscription model for its self-driving software may not land well with some Tesla buyers, but it's not a total surprise. In November, Tesla's shareholders approved an eye-watering pay package for Musk that consolidates even more power at the company with the mercurial billionaire with the promise of a payout that could be worth $1 trillion. One of the pay package milestones Musk must hit to unlock the biggest executive payout in history? Boosting Tesla's Full Self-Driving software to 10 million monthly active subscriptions before 2035."
Tesla will require that Full Self-Driving (Supervised) software be purchased only via a monthly subscription beginning February 14. The company currently lists a one-time purchase price of $8,000 or a $99 monthly option and previously charged as much as $15,000. The technology promises to perform driving maneuvers such as steering, lane changes, and parking while requiring active driver supervision and not making the vehicle autonomous. Shareholders approved an executive pay package tied to growing FSD subscriptions, including a milestone of 10 million monthly active subscriptions by 2035, and legal scrutiny exists in California over deceptive marketing claims.
Read at Fast Company
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