"Like YouTube, Roblox diverges from the entertainment status quo. Both are driven by a sprawling network of content creators, many of whom begin as independent developers with little technical knowledge, and their audiences skew young. YouTube gives people tools to publish videos and an app in which users can watch them; Roblox gives people tools to build video games and an app in which users can play them."
"Because of how Roblox games originate, they do not look as polished as those from big-budget studios on Xbox or PlayStation consoles. The graphics are rudimentary, and the games are most often played via mobile devices. Yet Roblox's offerings, which are mostly free to play but often sell in-game cosmetic items and power-ups, can still be wildly popular, amassing more than 100 million daily active players. As Sportico has reported, mobile gaming is significantly larger than console usage globally."
Roblox functions as a creator-driven platform that supplies tools to build games and an app to play them, mirroring YouTube's creator-and-audience model. Many Roblox creators start with limited technical knowledge, producing games with rudimentary graphics and a mobile-first orientation. Most titles are free-to-play and monetize via in-game cosmetic items and power-ups, helping the platform reach over 100 million daily active players and a young audience. Brands must enter Roblox authentically to avoid clashing with the platform's raw aesthetic, encouraging intermediaries like Gamefam to acquire game rights, handle development and commercialization, and retain player resonance.
Read at Sportico.com
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