"YouTube boasts about 2.70 billion active users, as it is the second-biggest social platform after Facebook. Every day, more than 122 million people log in to watch and engage with content. Its premium services shouldn't be underestimated, as Premium now has more than 125 million subscribers, and YouTube TV around 9.4 million, according to data from Limelight Digital. The growing number of users and subscribers showcases YouTube's popularity, value, and success."
"These include generative features powered by Google DeepMind's Veo 3, such as AI-generated video backgrounds, motion effects, props insertion, and "Edit with AI," which turns raw clips into a first-draft video. Earlier this month, YouTube rolled out a feature enabling more creators a way to test how different titles perform on their videos, expanding the tool in YouTube Studio to all creators with access to advanced features and making it easier to choose the best titles, according to The Verge."
YouTube has about 2.70 billion active users and more than 122 million daily logged-in viewers. Premium subscriptions exceed 125 million, and YouTube TV has around 9.4 million subscribers. The platform faces aggressive competition from social and streaming rivals and is responding with new tactics amid the AI boom. Recent updates include generative creator tools powered by Google DeepMind's Veo 3 for backgrounds, motion effects, props insertion, and an "Edit with AI" first-draft feature. YouTube expanded title-testing in YouTube Studio and introduced 30-second recorded voice replies to improve creator and viewer engagement.
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