"Only 57pc now have pay-TV subscriptions from traditional providers, down from 70pc in 2022."
A ComReg survey examining 3,000 adults reveals a significant decline in traditional pay-TV subscriptions. Only 57% of respondents currently maintain subscriptions with established providers such as Sky and Virgin Media, representing a substantial drop from 70% three years prior in 2022. This 13-percentage-point decrease indicates a notable shift in consumer behavior regarding television service consumption, suggesting viewers are increasingly moving away from traditional pay-TV models toward alternative viewing options.
Read at Independent
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