Decision paralysis has emerged as a major downside of the streaming era, replacing passive television viewing with endless choice and scrolling. Platforms have experimented with prioritising new releases, trending titles, and algorithmic predictions to guide viewers. Netflix introduced an Astrology Hub that matches zodiac-based personality traits to specific titles. The hub recommends shows and films by sign—example recommendations for Leos include The Crown, The King, Queen Charlotte, Emily in Paris, The Kissing Booth 2, and a Cilla Black biopic. The approach is framed as playful curation but functions as reductive, pseudoscientific profiling that often fails to reflect individual preferences.
The challenge for the streamers is how to effectively curate this infinite content. In the past they have done this by prioritising new releases, or showing you what everyone else is watching, or sharpening their algorithms to second-guess what you want to watch based on what you have already watched. But finally finally Netflix has cracked it. And it has achieved this with science. Sorry, not science, bullshit.
I am a Leo. And this means that, when I enter the Netflix Astrology Hub and scroll down a bit, I am informed that Leos have main character energy. And as such, it means I should watch The Crown, or The King, or Queen Charlotte: A Bridgerton Story, or Emily in Paris, or The Kissing Booth 2, or that Cilla Black biopic that ITV made a few years ago.
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