"The fact that this is quality - and that's true across our company, motion picture, TV production and and streaming quality - we all we think that gives us a chance to raise price,"
"We think we're way underpriced."
"going to begin to push"
"more aggressive"
Warner Bros. Discovery intends to raise HBO Max subscription prices, citing premium output across motion pictures, television production, and streaming. The company assesses current pricing as too low relative to content value. HBO Max offers tiers from a $9.99-per-month ad-inclusive plan to a $20.99-per-month premium plan. The service recently underwent a rebranding. The company also plans to tighten enforcement of password sharing and signaled an intent to be more aggressive on that practice starting in September. These moves aim to increase revenue through higher ARPU and to better monetize premium content for shareholders.
Read at The Verge
Unable to calculate read time
Collection
[
|
...
]