"HBO Max will be available to JioHotstar subscribers as an add-on starting at ₹49 (about $0.50) per month, featuring content from HBO, Max Originals, Warner Bros. Pictures, Warner Bros. Television, and DC Studios."
"India's streaming market has expanded rapidly, with total monthly active users reaching about 1.45 billion, driven by affordable mobile data plans and rising smartphone adoption."
"Penetration of streaming services remains relatively low outside of major cities, with usage at about 23% to 27% in Tier 2 markets and 7% to 8% in Tier 3 towns."
"The HBO Max hub will bring a mix of new and existing titles to Indian audiences, including the third season of Euphoria and an upcoming Harry Potter series."
JioHotstar has partnered with Warner Bros. Discovery to introduce HBO Max to Indian subscribers for an additional fee starting at ₹49 per month. The service will include content from HBO, Max Originals, and DC Studios. Existing subscription plans may affect user experience, with lower-priced plans potentially including ads. India's streaming market has seen significant growth, with JioHotstar having around 390 million monthly active users. However, streaming penetration remains low in Tier 2 and Tier 3 markets, with most users accessing services through bundled offerings.
Read at TechCrunch
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