"The latest outbreak: HBO Max is raising prices on all of its plans, "effective immediately," parent company Warner Bros. Discovery announced. Fees are going up by $1 to $2 for the monthly plans and $10 to $20 for the annual subscriptions. New subscribers can expect to pay the new rates immediately, while existing customers should expect to be notified 30 days ahead of their next plan renewal and see the increases reflected in their billing on or after November 20."
"HBO Max Basic With AdsMonthly: was $9.99, now $10.99 (+$1)Annually: was $99.99, now $109.99 (+$10) HBO Max StandardMonthly: was $16.99, now $18.49 (+$1.50)Annual: was $169.99, now $184.99 (+$15) HBO Max PremiumMonthly: was $20.99, now $22.99 (+$2)Annual: was 209.99, now $229.99 (+$20) Right as WBD announced this price hike, the company also dropped that it was looking to sell itself off. The company said it was doing "a review of strategic alternatives to maximize shareholder value," a.k.a. a sale, in a press release this morning, adding that it had received "unsolicited interest" from multiple buyers looking at "both the entire company and Warner Bros." by which they mean the streaming and studios business, as a stand-alone asset. That announcement made its stock pop by 10 percent as trading began."
HBO Max increased subscription prices across all plans, with monthly fees rising $1 to $2 and annual subscriptions rising $10 to $20. New subscribers begin paying the new rates immediately; existing subscribers will receive 30 days notice before their next renewal and see increases reflected on or after November 20. Specific plan changes include Basic with Ads, Standard, and Premium tier adjustments. Warner Bros. Discovery simultaneously announced a review of strategic alternatives and reported unsolicited buyer interest in the company and Warner Bros. unit, triggering a roughly 10 percent stock jump.
Read at Vulture
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