Netflix and NASA have partnered to introduce live space programming, allowing subscribers to watch rocket launches, astronaut activities, and live views of Earth from the International Space Station. This initiative marks a shift for Netflix, which has primarily focused on in-house live content. The partnership reflects Netflix's strategy to broaden its live offerings beyond traditional genres like comedy and sports. Previously, NASA has collaborated with streaming platforms to engage a wider audience, enhancing its presence across various media channels.
Until recently, most of Netflix's live content was produced in-house or presented as exclusive live events, so partnering with NASA is a sign that Netflix is attempting to broaden its live programming.
Netflix has been gradually introducing live TV content to members, focusing mainly on stand-up comedy, awards shows, and special events.
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