"Netflix has been getting cozy with more traditional (and financially concrete) release models. Its KPop Demon Hunters made a small fortune after just one weekend in theaters, while the Stranger Things finale earned around $20 million by premiering in 600 theaters."
"One Piece was already one of Netflix's most ambitious and expensive shows, but the second chapter of this series is set to push that boundary by trekking into the perilous "New World." It's the kind of adventure that deserves to be seen on a massive screen, and Netflix intends to honor that by releasing the season premiere in theaters."
"The first two episodes of One Piece Season 2 will premiere in select theaters in the US, Canada, and Japan on March 10 - the same day that the show will be available to stream on Netflix. Screenings will take place at 6:00 p.m. local time in the US and Canada."
Netflix is shifting toward theatrical releases for its biggest productions as the streaming bubble contracts. After successful theater runs for KPop Demon Hunters and Stranger Things, the platform is expanding this strategy. One Piece Season 2, titled Into the Grand Line, will premiere its first two episodes in select theaters across the US, Canada, and Japan on March 10, the same day it becomes available on Netflix. This theatrical approach reflects Netflix's recognition that ambitious, large-scale productions benefit from big-screen presentation, marking a significant departure from the streamer's traditional home-viewing model.
#netflix-theatrical-releases #one-piece-season-2 #streaming-strategy #theatrical-premieres #hybrid-release-model
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