In 2025, international audiences increasingly embrace television shows from other countries, notably K-dramas and slow TV. Swedish programming like The Great Moose Migration highlights this trend, featuring 24-hour broadcasts of moose migrations since 2019. This initiative, inspired by Norwegian slow TV, offers viewers a captivating experience akin to observing nature in real time. As audiences find it 'weirdly gripping,' this format may foster greater attention to our surroundings, suggesting potential for broader international appeal and cultural connection through a simple natural event.
Television shows gaining a substantial audience outside of their country of origin is far from rare in 2025. Perhaps the biggest success story in this realm has been K-dramas, but "slow TV" has also drawn a growing number of admirers.
What happens when that idea collides with another television staple: the nature show? For the last few years in Sweden, viewers have been tuning in to an annual event on public broadcasting: footage of moose as they migrate through the northern part of the country.
The Great Moose Migration had its roots in a nature documentary that its producers worked on in 2016. Those producers, Johan Erhag and Stefan Edlund, told NPR that they drew inspiration from this project from the longform Norwegian programming that kicked off the slow TV movement.
In a recent opinion piece for The Guardian, Claire Cohen wrote that the experience of watching the series was "weirdly gripping, waiting for something to happen." Perhaps the slow trek of a herd of moose can help rewire our brains to be more attentive to the world around us.
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