"President Donald Trump's NewsNation interview with new host Katie Pavlich had a brutal showing in the ratings on Tuesday night, pulling in an utterly tiny audience which lagged well behind its timeslot competitors. Days into her new gig at NewsNation, Pavlich previously a longtime Fox News contributor landed an interview with the President of the United States. Part one of the lengthy interview aired Tuesday on Katie Pavlich Tonight. Unfortunately for both Pavlich and the network, the interview turned out to be a ratings dud."
"According to Nielsen data, the episode which featured roughly 40 minutes of the Trump interview averaged a paltry 75,000 viewers. Among the advertiser coveted 25-54 demographic, the show averaged an equally dismal 10,000 viewers. Compared to the major cable news networks during that same timeslot, Pavlich's show finished last by a mile. Fox News's Gutfeld! led the way with 2.6 million total viewers in the 10 p.m. hour"
"Even right-wing network Newsmax whose audience NewsNation was likely targeting with the hiring of the conservative Pavlich fared dramatically better in the timeslot in total viewers. Their 10 p.m. offering, The Right Squad, posted 168,000 total viewers more than double NewsNation's 75,000. Katie Pavlich Tonight even suffered significant losses from the lead-in program, On Balance with Leland Vittert. The night of the Trump interview, Vittert had an average of 88,000 total viewers. Despite the heavily-promoted interview coming right after, Pavlich lost 15% of that audience."
NewsNation aired a roughly 40-minute interview with President Donald Trump on Katie Pavlich Tonight that averaged about 75,000 total viewers and 10,000 in the 25–54 demographic. The program finished last in the 10 p.m. timeslot, trailing Fox News's Gutfeld! (2.6 million), MSNBC's The Last Word (1.38 million), and CNN's NewsNight (656,000). Right-leaning Newsmax outperformed NewsNation with The Right Squad at 168,000 viewers. The show lost roughly 15% of its lead-in audience (On Balance averaged 88,000), and the timeslot previously produced higher viewership (Banfield at 134,000).
Read at www.mediaite.com
Unable to calculate read time
Collection
[
|
...
]