The rebrand to MS NOW triggered immediate skepticism and mockery across political lines. The renaming and new logo sparked speculation about intentional distancing from Comcast, potential MAGA influence, and thoughtless reliance on voter focus groups or AI. Critics describe the name as juvenile, the logo as listless, and the acronym as a disaster, raising questions about who approved the change. Despite the branding outrage, deep viewer loyalty persists, with strong attachment to flagship programming like Nicolle Wallace's Deadline: White House. Affection for the network remains alongside criticism of the execution and possible motives behind the rebrand.
Maybe someone whispered in the branding team's ear: "Put as much daylight as possible between the new brand and Comcast, by making the new name as ridiculous as can be. We want no part of the lefty network." Truthfully, I think Comcast is just another media conglomerate in the bag for . That's just my humble opinion, although there is some reporting around it.
My second thought was even worse: that perhaps the branding team, thoughtlessly, decided to convene a focus group of voters. That's the only logical explanation I can think of for how MS NOW ever came to be, and why the ridicule of the new names has been merciless. I'm just joking, or am I? The reaction, particularly from conservative circles, has been swift, and for good reason.
Collection
[
|
...
]