"YouTube on TVs now offers unskippable 30-second ads, Google announced in a blog post earlier this month. This ad format is available worldwide on connected TVs (CTV). Google AI dynamically optimizes between 6-second Bumpers, 15-second standard, and 30-second CTV-only non-skippable ad formats, ensuring your campaign reaches the right audience at the right time."
"YouTube has aggressively introduced new ad formats in recent years, while also cracking down on ad blockers and third-party YouTube apps. Unfortunately, the TV experience is getting worse for people who aren't paying for YouTube Premium."
YouTube has introduced unskippable 30-second ads on connected TVs worldwide, marking another aggressive expansion of its ad formats. The company uses AI to dynamically optimize between 6-second bumpers, 15-second standard ads, and 30-second non-skippable formats for TV-only campaigns. This development follows YouTube's broader strategy of increasing ad pressure on free users while simultaneously cracking down on ad blockers and third-party YouTube applications. The announcement coincides with reports of additional annoying ad formats affecting mobile users. Users seeking to avoid these ads can consider YouTube Premium, YouTube Premium Lite, third-party apps, or VPNs.
Read at Android Authority
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