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fromDigiday
2 months ago
E-Commerce

Google's YouTube overtures gain traction among marketers refocusing on brand investments

fromDigiday
2 months ago
E-Commerce

Google's YouTube overtures gain traction among marketers refocusing on brand investments

more#digital-marketing
Marketing tech
fromTipRanks Financial
1 week ago

Amid EU Ad Pressure, Google (GOOGL) Builds Out YouTube Partnership Ecosystem - TipRanks.com

Google launched a YouTube partnership program connecting advertisers with third-party partners to optimize ad campaigns using data analytics and AI amid EU AdTech antitrust pressure.
Marketing
fromIntelligencer
1 week ago

'Do You Believe I'm a Scam? Haha'

Tai Lopez built a lucrative self‑help empire by leveraging celebrity access, aggressive YouTube ad spamming, and a repackaged subscription course selling success formulas.
Marketing tech
fromExchangewire
2 weeks ago

Silverpush and Adsquare Announce Contextual Location Measurement for YouTube Ads

Silverpush and Adsquare partnered globally to attribute foot traffic and measure YouTube ad campaign impact across Americas, UK, Europe, and Asia, enabling real-world ROI.
Online marketing
fromSocial Media Today
3 weeks ago

Google Rolls Out New Updates for Demand Gen Campaigns

AI-powered Demand Gen on YouTube improved conversions per dollar by 26%, gains monthly Demand Gen Drops, and uses Omni-Channel Smart Bidding to optimize store visits.
Marketing tech
fromAdExchanger
1 month ago

Pixability Introduces Agentic AI Audience Tools To Its YouTube Contextual Segments | AdExchanger

Pixability launched Pixie, an AI agent that automates YouTube audience-segment creation from marketing briefs and enables natural-language filtering for faster ad targeting.
Artificial intelligence
fromwww.cnbc.com
2 months ago

Alphabet beats earnings expectations, raises spending forecast

Alphabet reported strong second-quarter results, surpassing revenue and earnings estimates while significantly increasing capital investments for 2025.
Media industry
fromMarTech
5 months ago

Your top B2B YouTube ads questions - answered | MarTech

YouTube is increasingly valuable for B2B marketing, offering significant audience engagement and brand visibility opportunities.
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