"Indigo customers are now unknowingly also a part of this whole scheme," said Sara Rasikh, who protested at Indigo's location on Bay and Bloor streets.
The foundation 'was established out of a sense of obligation and gratitude' to lone soldiers in the Israel Defence Forces, according to its website.
Advocates say HESEG is violating Canada Revenue Agency (CRA) rules by supporting a foreign military and should be stripped of its charitable status.
A prominent Jewish group says it's a 'malicious campaign targeting Heather Reisman and Indigo.'
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