Caroline Dai founded TofuGo Snacks to sell high-protein tofu snacks inspired by Sichuan-style dougan. She created a savory, portable, shelf-stable product designed to fit mainstream North American snack options, where most protein snacks were either sweet bars or jerky. She launched TofuGo in March 2026 and gained rapid traction, including viral social media attention and strong early sales. Trade shows such as Expo West helped her observe brand positioning, meet buyers, and understand industry direction. She also emphasized learning through shipping and said she would have worried less about perfection before launch. The business is on track for $1 million in annual revenue.
"I officially launched TofuGo in March 2026, but the idea started much earlier. I grew up eating Sichuan-style dougan, which is a flavorful pressed tofu snack that's incredibly popular in Asia but almost nonexistent in mainstream North American snack aisles. Every protein snack I saw in the U.S. was either a sweet protein bar or jerky. I wanted to create something savory, high-protein, portable and shelf-stable that reflected the flavors I grew up with, and make the product mainstream. That became TofuGo - "the world's fastest tofu.""
"Trade shows like Expo West were also incredibly helpful because I can see how brands position themselves in real time, meet buyers and understand where the industry is heading."
"If you could go back in your business journey and change one process or approach, what would it be, and how do you wish you'd done it differently? I would have worried less about perfection before launch. At the beginning, I thought every detail needed to be perfect before putting the"
"TofuGo launched this past March and went viral on social media - hitting $20,000 in monthly revenue. Now the business is on track for $1 million this year."
Read at Entrepreneur
Unable to calculate read time
Collection
[
|
...
]