Todd Willing's passion for automotive design ignited at age 15 during a high school work experience at Ford's Australian Design Studio. A lifelong car enthusiast, he turned that formative experience into a successful career, now serving as Head of Design for Ford and Lincoln brands worldwide. With a focus on design innovation and improving user experiences, Willing balances creative responsibilities while connecting with various design disciplines. In his leisure time, he races vintage cars, further fueling his creativity and concentration.
As designers we make thousands of decisions on behalf of our customers . . . we need to be armed with deep insights.
I wasn’t going to be doing anything else. That was it for me.”},{
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