Vancouver-based startup Opal has successfully secured a $1.5 million pre-seed funding round led by Seattle's Founders' Co-op and Exit North Ventures. Founded last year by Alex Steele, Opal specializes in automating back-office processes for advertising agencies, aiming to improve operational efficiencies. Its software solution encompasses contracts, e-signatures, accounts receivable, and ad expenditure management. Additionally, it offers tailored credit cards for specific merchants, enhancing client-focused financial management. Other notable investors include Ian Crosby, co-founder of bookkeeping service Bench, signaling confidence in Opal's potential within the advertising sector.
Opal, founded in 2022, raised $1.5 million in a pre-seed funding round to automate back-office tasks for advertising agencies, enhancing efficiency and accountability.
Led by Alex Steele, Opal's innovative software simplifies tasks like contract management and accounts receivable for ad agencies, addressing critical needs in financial operations.
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