Rivian will host demo drives for its R1T and R1S electric vehicles during SXSW 2025 from March 11-15 in Austin, Texas. Attendees will also see the upcoming R2 model on display. The company signed a two-year sponsorship deal with SXSW, featuring engaging activities and exhibits, including the Electric Roadhouse. CEO RJ Scaringe is set to give a keynote, showcasing the brand's commitment to sustainability and innovation within the creative and tech community of the festival.
"We're thrilled to bring our brand to life at SXSW with the Electric Roadhouse, a space that merges classic Americana with a vision for a sustainable future," said Denise Cherry, Rivian Vice President of Marketing.
Rivian's SXSW demo drives will be available until the end of the festival on March 15, 2025, giving potential customers a chance to experience the R1T and R1S.
In December 2024, the American EV automaker signed a 2-year headlining sponsorship agreement with SXSW, an annual festival dedicated to tech and bringing a culture of professionals to Austin, Texas.
Rivian has fun activities and exhibits planned for SXSW 2025, including transforming its South Congress flagship space into 'Electric Roadhouse,' inspired by Texas Roadhouse.
Collection
[
|
...
]