The Coach Tourism Association Conference & Workshop 2025, held from February 8-11 in Stratford-upon-Avon, welcomed 200 members, boasting the highest attendance to date. The event featured a Meet the Buyer Workshop, which recorded 1,200 meetings, highlighting its significance in fostering business relationships. The conference included cultural experiences, such as a fam trip to Shakespeare's Birthplace and guided tours. The emphasis on networking underscored the event's popularity among suppliers looking to connect with a ready audience of buyers in the coach tourism industry.
Record attendance at the CTA Conference is a demonstration for the travel trade of the power of face-to-face discussions with a dedicated, business development focus.
With a fertile audience of buyers who are ready to do business, it's clear why the event is so popular with suppliers to the sector, from hotels to attractions.
The Meet The Buyer Workshop, the biggest business generation event in the coach tourism calendar, received record attendance as operator and wholesaler buyers hosted pre-arranged meetings.
Delegates participated in a tour and guided tasting session at Shakespeare Distillery, home to production of gin and rum, enhancing the event's cultural experience.
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