Trader Joe's gift card policy is designed to protect customers from rampant gift card scams, as the chain only offers physical cards for in-store purchase. This approach is a response to the high incidence of fraud reported by the Federal Trade Commission, where tens of thousands of individuals lost millions through online scams. Despite the inconvenience of not being able to purchase cards online, this policy ensures that only legitimate cards, purchased in person, are available, thus safeguarding customers' finances while amplifying their shopping experience.
Trader Joe's sticks to physical gift cards to protect customers from fraud, which has become increasingly prevalent due to easy online transactions and scams.
In 2021, the Federal Trade Commission reported that 40,000 people fell victim to gift card scams, losing a total of $148 million, indicating the severity of the issue.
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