New data suggests that U.S. airlines are charging higher fares for solo travelers compared to couples or families. A report from Thrifty Traveler showed significant price differences in single-ticket purchases, with examples indicating that fares for single bookings can exceed those for multiple tickets on the same flight. Kyle Potter from Thrifty Traveler commented on airlines' strategies in customer segmentation, while individual experiences from flyers further confirmed these findings. However, this phenomenon seems to vary by route and may not be widespread across all airlines.
"It's just another way for airlines to continue 'segmenting' their customers, charging business travelers paying with a corporate card more while offering a better deal to families on the exact same flight," Thrifty Traveler executive editor Kyle Potter said.
"I picked a random round-trip flight, and the first one I picked, boom ... a giant $240.93 price difference," Rossen told Travel + Leisure. "Same flights. Same cabin."
The single-ticket purchase was more expensive per passenger... In one example, a United Airlines flight cost $269 for a one-way ticket for a person traveling alone, versus $181 per person when booking two.
The travel data team recently compared the price of a single-ticket purchase versus that of two or more tickets, confirming that single fares are often higher.
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