Monotype's latest trends report sheds light on the current and future landscape of typography, exploring areas such as AI, creativity, and environmental considerations. In an interview with Charles Nix, Monotype's senior executive creative director, the conversation delves into how AI will enhance the discovery process of typefaces, making it more user-friendly as typography becomes increasingly accessible to everyone. Nix emphasizes that engaging with type is a daily activity for many, suggesting that human creativity and technology will continuously evolve together in this field.
AI will help us to sort metadata, assign metadata, and make the discovery process much more seamless for the end user, because the end user has changed quite a bit in the 21st century.
In the 20th century, typography was a highly specialised field, but in the 21st it's for everyone. We all set type daily, and we all interact with type throughout the year.
Now, the moment you wake up and text somebody, you're engaged in the act of type setting. You're using a typeface to encode the language and thoughts that you have.
I do think it's going to be an overarching and important evolution, but I can't say precisely what it is yet.
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